BetterMe

Product Marketing Manager, Mobile

BetterMe

full-time

Posted on:

Origin:  • 🇺🇦 Ukraine

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Job Level

Junior

Tech Stack

Tableau

About the role

  • Drive user loyalty, engagement, and monetization across digital products.
  • Develop and optimize push notification strategies based on business goals, user behavior, and performance analytics.
  • Launch A/B tests to improve engagement with core features, monetization flows, and upsell campaigns.
  • Maintain up-to-date campaign documentation (Confluence, Figma, Google Drive).
  • Design and improve in-app flows to increase user engagement, referrals, and upsells; run experiments for feature adoption, store rating improvements, and monetization offers.
  • Collect and analyze user feedback for UX research and marketing claims.
  • Monitor app ratings and user reviews using AppFollow and other tools; generate hypotheses, prepare and launch A/B tests to improve store performance; provide bi-weekly and monthly reports.
  • Monitor and cooperate with PR and product teams to feature events and special offers; generate hypotheses and launch tests to attract new users; provide bi-weekly and monthly reports.
  • Analyze competitor push flows, in-app flows, referral programs, and monetization offers to identify best practices and growth opportunities.
  • Collaborate closely with product, PR, design, and analytics teams to ensure users get maximum value from the product and stay longer.

Requirements

  • 1+ year in Marketing, Product Management.
  • Experience with push notifications, in-app campaigns, A/B testing, and conversion optimization.
  • Strong analytical skills with the ability to interpret data and turn it into actionable strategies.
  • Hands-on experience with tools like AppFollow and analytics dashboards (Tableau, Amplitude, Confluence, Figma).
  • Understanding of app store optimization and user behavior analytics.
  • Excellent English communication skills, both written and verbal.
  • Proactive, detail-oriented, and able to manage multiple projects simultaneously.