National Accounts Sales
PLS Logistics Services
HCP Marketing Director – Vitiligo
Pfizer
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $156,600 - $261,000 per year
Job Level
Lead
About the role
- Accountable for development and execution of HCP strategies and tactics to maximize HCP engagement and drive LITFULO business growth
- Develop best-in-class HCP campaign to drive HCP awareness and action in partnership with Global Vitiligo HCP lead
- Support development and execution of insights-driven, long and short-term HCP strategy and tactics
- Develop and execute branded HCP tactics across omnichannel ecosystem
- Support media strategy, budget and plan across omnichannel ecosystem, including innovation
- Lead analysis and development of future audience segmentation builds in close collaboration with IIS and CMO/media
- Develop holistic learning and measurement plan, monitoring key metrics to evaluate implementation and ROI and optimize accordingly
- Collaborate with global marketing, the US Consumer and Access teams, US LITFULO Alopecia Areata team, and cross-functional partners (CMO, I&I, IIS, MGIDN, PR, RC, etc.)
- Champion innovation and seek learnings from other brands and industries to elevate and amplify approach
- Mentorship of Senior Manager and report into the US Litfulo Brand Lead
- Prepare for the launch of LITFULO’s second indication and support through first launch year and beyond
Requirements
- 8 years of broad pharmaceutical experience (minimum)
- Minimum of 4–5 years of US marketing experience
- US HCP brand marketing experience required
- Prior experience with new indication or campaign launch
- Proven track record of working cross-functionally and driving cross-functional groups to alignment and action
- Demonstration of strategic and tactical marketing capabilities with proven creative and analytical skills
- Excellent analytic and problem solving and planning capabilities
- Proactive self-starter who has the initiative to function autonomously
- Strong business acumen with proven communication skills for a wide variety of audiences, including senior leadership
- Strong team player
- Experience in dermatology Rx category (nice-to-have)
- High learning agility and ability to lead others through ambiguity and change (nice-to-have)
- Ability to work in white space, detail oriented, action driven and creative mindset (nice-to-have)
- Candidate demonstrates leadership experience including the ability to influence and collaborate with peers, develop and coach others, and oversee and guide colleagues
- Permanent work authorization in the United States required
Benefits
- Participation in Pfizer’s Global Performance Plan with a bonus target of 20.0% of the base salary
- Eligibility to participate in Pfizer’s share based long term incentive program
- 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution
- Paid vacation, holiday and personal days
- Paid caregiver/parental and medical leave
- Health benefits including medical, prescription drug, dental and vision coverage
- Comprehensive and generous benefits and programs to help colleagues lead healthy lives
- Relocation assistance may be available based on business needs and/or eligibility
ATS Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HCP strategiesHCP campaign developmentaudience segmentationmarketing analyticsROI measurementomnichannel marketingbrand marketingcampaign launchstrategic marketingtactical marketing
Soft skills
cross-functional collaborationproblem solvingplanning capabilitiescommunication skillsteam playerleadershipinitiativecreativitylearning agilitymentorship
