Pernod Ricard

Financial Planning and Analysis

• Lead all US commercial finance activities, ensuring timely, accurate, and actionable insights.
• Oversee analysis of product and supplier performance to optimize P&L delivery.
• Build and develop a high-performing commercial finance team.
• Partner with senior leaders to shape multi-year sales plans and guide investment decisions.
• Standardize and enhance reporting tools and processes for efficiency and accuracy.
• Lead the implementation of the national Revenue Growth agenda and strengthen partnerships between commercial finance and corporate finance teams.

VP, US Commercial Finance

Brand Ambassador

• Deliver dynamic mixology-led training sessions for bartenders, distributors, and trade partners
• Represent NADL brands at global market launches, trade shows, and cultural events
• Design and lead premium cocktail activations
• Help manage development of global advocacy and education toolkits
• Partner with NADL hospitality teams to host immersive bartender trips
• Create engaging mixology content for social platforms
• Build and nurture strong relationships with leading bartenders
• Collaborate with local marketing and commercial teams to support launches
• Work closely with brand teams and founders on advocacy initiatives
• Engage with local ambassadors worldwide.

Global NADL Brand Ambassador – Mixology

Account Executive

• Responsible for servicing Direct Channel customers – retail stores and C&C (Cash & Carry) – in the beverage segment in the states of Pernambuco (PE), Alagoas (AL) and Paraíba (PB). Manage high-complexity accounts and the performance KPIs for these customers such as sales volume, sell-in and sell-out, monitor merchandising execution at points of sale, visibility, price range control, investment control, collaborate on building Joint Business Plans (JBP) and apply them to the region's clients, implement brand initiatives (adherence to trade plans) and execute in-store activities aimed at increasing sales, excellence in execution, profitability and share growth for Pernod Ricard Brazil. Will directly manage the C&C and regional retail channels, acting as a link between market customers and Pernod Ricard and collaborating in the implementation of our strategies in the region.
• Manage performance indicators for Pernod Ricard brands at customers in the operating sector, including sell-in, sell-out, mix, out-of-stock (rupture), facings, visibility, price range, competitor actions and other indicators that may be created, for both C&C and regional retailers within the assigned portfolio.
• Monitor sales volume (sell-in and sell-out) weekly, analyzing quantities sold by brand and performance by brand and category, and propose actions to improve sell-out results. Manage inventory levels, ensuring adequate stock coverage and minimizing out-of-stocks across the portfolio present in the stores under your management. Propose improvements, bringing innovation and best practices from the channel.
• Develop, present, execute and follow up on commercial plans by brand and client (JBP), aligned with the Commercial, Trade Marketing and Marketing teams and with Pernod Ricard’s strategies and positioning, increasing sales with a focus on sell-out and aiming to grow brand market share.
• Present Pernod Ricard’s brand portfolio to clients in the account list to achieve the ideal product mix in clients’ physical stores and e-commerce channels, providing relevant product information to drive engagement, improve execution and increase category share.
• Develop clients’ digital platforms, including e-commerce, social media and last-mile initiatives, among others, to increase brand presence, visibility and engagement.
• Financial management of clients, including budget negotiation, optimizing the resources released and ensuring appropriate use in accordance with Pernod Ricard’s rules and procedures.
• Manage commercial agreements and contracts and monitor the execution of negotiated deliverables, always keeping the operation profitable with the client. Seek development of our brands to achieve solid results in the region/channel of operation.
• Act as guardian of the company’s strategies within the clients under your management.
• Act with ethical principles aligned with market best practices and in accordance with institutional guidelines.
• Ensure continuous growth of our products in the area.
• Ensure excellence of execution at managed clients.
• Pursue sustainable Marketing Share growth in the area and states of operation.
• Demonstrate a sense of urgency and an ownership mindset when facing demands and making decisions.
• Be controls- and results-oriented, always acting responsibly.
• Collaborate with other company areas to help resolve operational issues.
• Share with management, whenever applicable, any difficulties you cannot resolve or if you have doubts about how to proceed.
• Frequently visit sales routes, evaluating opportunities to improve business conduct, execution and responses to competitor activities.
• Efficiently manage any available investments for business development.

Senior Account Executive

Marketing

• Responsible for supporting the development of the whisky category by conducting market analyses, identifying growth opportunities, monitoring trends and tracking relevant KPIs.
• Design, execute and monitor activities and materials for sales channels (on-trade and off-trade).
• Contribute to the creation of execution plans for each brand.
• Oversee the development, implementation and measurement of proposed initiatives.
• Monitor brand performance indicators for each sales channel by region.
• Collaborate with partner agencies to develop materials based on the strategy and positioning of each whisky brand in the portfolio.
• End-to-end management of point-of-sale (POS) materials (briefing, production, delivery and inventory management).
• Work in partnership with Sales, Marketing, Purchasing and Supply teams to ensure consistency and impact of initiatives.
• Organize tasks, manage e-mails and participate in weekly meetings with the cross-functional team.

Trade Marketing Analyst – Category

Manager

• Bring Pernod Ricard Spirit & Champagne brands to life through integrated programs across key on-premise venues
• Focus on driving footfall, increasing penetration, and delivering revenue growth
• Collaborate across Marketing and Commercial to deliver winning brand activations
• Develop and deliver exciting, impactful, insight-led customer Activation campaigns
• Deliver customer centric, below the line integrated launch plans
• Deliver Merchandising Solutions aligned to Category Drivers, Shopper & Customer Insights
• Research and analyse shopper intelligence data and pre/post campaigns
• Plan, prepare and deliver inspiring presentations to internal and external stakeholders
• Manage the budgeted Trade funds

Customer Activation Manager

• Responsible for direct management of Key Account customers (Carrefour, Sam’s Club and Pão de Açúcar); this position’s main objective is the strategic management of sales (sell-in and sell-out) and commercial relationships with clients in this segment.
• Monitor and optimize key performance KPIs such as distribution, payments/allowances (rebates), perfect store and in-store execution.
• Prepare commercial proposals, track sales targets, analyze performance and carry out other activities related to commercial management.

VP, US Commercial Finance

Global NADL Brand Ambassador – Mixology

Senior Account Executive

Trade Marketing Analyst – Category

Customer Activation Manager

Senior Key Account Executive