Marketing Operations Specialist
HighlightTA
Marketing Automation Manager
PartsBase Inc.
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Serve as the primary administrator and technical owner of our marketing automation platform (e.g., HubSpot, Marketo, Pardot).
- Maintain system health, data integrity, user access, and Salesforce integration for seamless data flow across all platforms.
- Design, build, and deploy automated campaigns and workflows across all PartsBase platforms, including lead nurturing, behavior-triggered sequences, re-engagement programs, and lead scoring models.
- Partner with the Demand Generation Manager to convert inbound leads into qualified opportunities.
- Continuously optimize the marketing and sales funnel through A/B testing and performance analysis.
- Develop dashboards and reports tracking campaign ROI, pipeline contribution, and conversion rates across all platforms; provide actionable insights to drive internal ROI and inform marketing strategy.
- Create advanced audience segments using CRM and behavioral data and implement personalization and dynamic content strategies for targeted experiences across all platforms.
- Serve as a subject matter expert on marketing automation tools, trends, and best practices and collaborate with sales, platform, and content teams to ensure smooth lead handoff and provide sales enablement support.
- Translate strategic goals into operational workflows that drive pipeline, engagement, and measurable results across PartsStore, Locator, PBXPO, PBMarketing, and PBIntegration.
Requirements
- 5+ years of hands-on marketing automation experience, preferably in B2B environments.
- Proven expertise with at least one major platform (HubSpot, Marketo, Pardot, or Eloqua).
- Strong understanding of CRM integrations, lead scoring, attribution models, and data management; API experience is a plus.
- Analytical mindset with a record of using data to optimize campaigns and drive measurable ROI.
- Proactive problem-solver capable of designing scalable solutions to complex challenges.
- Excellent communication skills to explain technical concepts to non-technical stakeholders.
- Motivated, well-organized individual with a deep understanding of prospecting and developing strong relationships with customers.
- Authorization to work in the country for which you are applying, without sponsorship (required by application form).
