PartsBase Inc.

Marketing Automation Manager

PartsBase Inc.

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Serve as the primary administrator and technical owner of our marketing automation platform (e.g., HubSpot, Marketo, Pardot).
  • Maintain system health, data integrity, user access, and Salesforce integration for seamless data flow across all platforms.
  • Design, build, and deploy automated campaigns and workflows across all PartsBase platforms, including lead nurturing, behavior-triggered sequences, re-engagement programs, and lead scoring models.
  • Partner with the Demand Generation Manager to convert inbound leads into qualified opportunities.
  • Continuously optimize the marketing and sales funnel through A/B testing and performance analysis.
  • Develop dashboards and reports tracking campaign ROI, pipeline contribution, and conversion rates across all platforms; provide actionable insights to drive internal ROI and inform marketing strategy.
  • Create advanced audience segments using CRM and behavioral data and implement personalization and dynamic content strategies for targeted experiences across all platforms.
  • Serve as a subject matter expert on marketing automation tools, trends, and best practices and collaborate with sales, platform, and content teams to ensure smooth lead handoff and provide sales enablement support.
  • Translate strategic goals into operational workflows that drive pipeline, engagement, and measurable results across PartsStore, Locator, PBXPO, PBMarketing, and PBIntegration.

Requirements

  • 5+ years of hands-on marketing automation experience, preferably in B2B environments.
  • Proven expertise with at least one major platform (HubSpot, Marketo, Pardot, or Eloqua).
  • Strong understanding of CRM integrations, lead scoring, attribution models, and data management; API experience is a plus.
  • Analytical mindset with a record of using data to optimize campaigns and drive measurable ROI.
  • Proactive problem-solver capable of designing scalable solutions to complex challenges.
  • Excellent communication skills to explain technical concepts to non-technical stakeholders.
  • Motivated, well-organized individual with a deep understanding of prospecting and developing strong relationships with customers.
  • Authorization to work in the country for which you are applying, without sponsorship (required by application form).