OptiNizers

Marketing

• Develop and execute marketing strategies that increase brand visibility and attract both clients and candidates.
• Plan and lead marketing campaigns across multiple platforms to support company growth.
• Identify opportunities to improve brand positioning, lead generation, and talent attraction.
• Lead the development and execution of content strategies across social media platforms.
• Create meaningful and engaging content that highlights the company’s services, culture, and success stories.
• Improve the company’s social media presence and engagement through innovative and strategic initiatives.
• Strengthen the company’s messaging and positioning across all digital channels.
• Ensure consistency in brand voice, tone, and visual identity.
• Communicate the company’s value proposition clearly to both clients and remote professionals.
• Work closely with recruitment, operations, and leadership teams to gather insights and align marketing initiatives with company goals.
• Monitor marketing performance metrics and continuously refine strategies based on insights.

Marketing Manager

Customer Success Manager

• Serve as the primary liaison between clients, remote talent professionals, and internal teams.
• Manage the full client and remote talent professional journey from pre-onboarding to offboarding.
• Conduct regular check-in calls with both clients and remote talent professionals to monitor engagement health.
• Identify early signs of potential risks such as misaligned expectations, communication breakdowns, workload concerns, or performance issues.
• Manage replacement or transition processes when needed based on client requests or operational considerations.
• Coordinate closely with recruitment, HR, and internal teams to ensure smooth transitions.

Client Success, Point of Contact

Growth Marketing

• A hands-on, execution-focused Growth Marketing Operator is needed to drive measurable growth across multiple digital channels using AI as a productivity multiplier
• Build, launch, track, and optimize campaigns independently
• Comfortable owning execution across email, paid ads, SEO, analytics, and automation workflows
• Must be data-driven, systems-oriented, and confident managing multiple performance channels simultaneously
• Email Marketing (Klaviyo): Create and send at least one email campaign per week, own copywriting, design, segmentation, and performance analysis
• Optimize subject lines, flows, and targeting based on data
• Maintain clean list hygiene and segmentation logic
• Paid Advertising (Google Ads): Manage campaigns end-to-end, conduct keyword research, write ad copy, manage bidding strategies, monitor budgets, and optimize performance
• Improve conversion rates through ongoing testing
• SEO & Content Optimization: Update and optimize blog content, monitor keyword rankings and search performance, implement on-page SEO improvements, identify new keyword opportunities and content gaps
• Analytics & Tracking Infrastructure: Manage GA4 tracking and reporting, maintain Google Search Console, configure Google Tag Manager (GTM), create and validate UTM parameters, ensure accurate attribution across channels, produce actionable performance reports
• AI & Workflow Automation: Use AI tools daily for copy, research, analysis, and reporting, implement workflow automation using tools such as Zapier
• Social Media & Content Repurposing: Develop structured content plans, repurpose long-form content using AI tools, support distribution across relevant social platforms
• Research, Testing & Experimentation: Run structured A/B tests across channels, analyze performance results, document findings and implement iterative improvements consistently

Growth Marketing Operator

Social Media Manager

• Manage multiple social media accounts (LinkedIn, Instagram, Facebook) for the company and selected clients
• Plan, schedule, and publish engaging posts that reflect the company’s brand and industry tone
• Monitor engagement, respond to comments/messages, and support community interaction in a professional and timely manner
• Ensure brand consistency in visuals, captions, and messaging across all platforms
• Track performance metrics and provide basic reports or insights to guide content strategy
• Coordinate content ideas with internal teams, recruiters, and marketing leads
• Assist in curating or creating visual materials such as job post graphics, highlight reels, or marketing visuals (using Canva or similar tools)
• Research industry trends and competitor content to support continuous improvement of online presence
• Help maintain a content calendar and ensure regular posting aligned with recruitment and marketing campaigns
• Support digital marketing initiatives such as newsletters, job listings, or campaign announcements
• Assist in compiling and organizing marketing assets for use across platforms and campaigns
• Collaborate with team members to ensure alignment between recruitment goals and marketing messaging
• Provide general administrative support for marketing operations, such as updating databases, tracking engagement, and preparing progress summaries.

Marketing Manager

Client Success, Point of Contact

Growth Marketing Operator

Social Media and Marketing Assistant