Mortgage Marketing, Client Experience VA
20four7VA
Senior Director, Commercial Marketing
OneImaging
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Develop and execute a multi-channel commercial marketing strategy to support pipeline growth across employers, health plans, TPAs, and channel partners.
- Drive OneImaging’s positioning, messaging, and differentiation in the market.
- Plan, manage, and execute OneImaging’s presence at key industry conferences and events, including booth design, speaking opportunities, and field marketing support.
- Identify and coordinate hosted and sponsored events (webinars, roundtables, dinners) to support market visibility and demand generation.
- Lead campaign planning and execution across LinkedIn, SEO, email, events, and partnerships.
- Build and manage a content engine, including case studies, white papers, landing pages, and sales collateral.
- Partner with sales to develop effective enablement tools and materials that support each stage of the buyer journey.
- Drive marketing metrics, reporting, and insights to continuously optimize performance.
- Manage external agencies and freelancers as needed to extend capacity and capabilities.
- Help define and build the marketing team as the company grows.
Requirements
- 7+ years of experience in B2B marketing, preferably in digital health, health tech, or employee benefits.
- Proven success leading commercial marketing initiatives that drive measurable pipeline and revenue.
- Experience in planning and executing event marketing, conference strategy, and field marketing initiatives.
- Strong understanding of go-to-market motions for employers, TPAs, and/or health plans.
- Exceptional storytelling and content development skills.
- Hands-on experience with digital marketing tools and platforms (HubSpot, Google Analytics, LinkedIn Ads, etc.)
- Strategic thinker with a willingness to roll up sleeves and execute.
- Passion for building in a fast-paced, mission-driven startup environment.
Benefits
- Health insurance
- Paid time off
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B marketingdigital marketingevent marketingcontent developmentcampaign planningpipeline growthrevenue generationgo-to-market strategymarketing metricsdemand generation
Soft skills
strategic thinkingstorytellingcommunicationleadershipcollaborationadaptabilitycreativityproblem-solvingexecutionteam building
