Mortgage Marketing, Client Experience VA
20four7VA
Lifecycle Marketing Manager
addShoppers
full-time
Posted on:
Location Type: Remote
Location: Remote • Florida, Maryland, Massachusetts, New Hampshire, New Jersey, North Carolina, Ohio, Pennsylvania, South Carolina, Texas, Virginia • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
Tech Stack
JavaScriptSQL
About the role
- Launch lifecycle marketing campaigns to enhance customer engagement and lifetime value.
- Implement win-back and churn prevention strategies to re-engage inactive users.
- Drive repeat site visits and conversions through targeted, personalized messaging.
- Convert users with strategic touchpoints and foster ongoing loyalty.
- Segment users by behavior and tailor campaigns for maximum impact.
- Track, report, and optimize campaign performance with a focus on ROI & Retention.
- Collaborate with cross-functional teams to align marketing with product and business goals.
- Stay current on martech trends and introduce new tactics to improve engagement.
Requirements
- 5+ years in lifecycle or email marketing with a proven track record in e-commerce or digital marketing, managing multi-channel campaigns across email, SMS, and in-app messaging.
- Strong analytical skills with the ability to interpret data, track KPIs, and optimize campaigns, leveraging SQL and other like tools
- Deep understanding of lifecycle marketing and customer journey mapping, with experience in creating segmented, personalized campaigns.
- Proficient in marketing platforms such as Lytics, Google Analytics, Iterable or Braze, with expertise in automation, workflows, and A/B testing.
- Apply intermediate skills in HTML, JavaScript, or similar tools to build and optimize responsive email templates
- Skilled in crafting compelling copy with a design sense focused on clarity, brand consistency, and engagement.
- Organized and detail-oriented, managing multiple campaigns to ensure timely and high-quality execution.
- Innovative and adaptable, willing to experiment and pivot based on results in a fast-paced environment.
- Self-starter with a proactive mindset; previous experience in a startup or small team is a plus.
- Collaborative communicator, experienced in cross-functional work with product, analytics, and creative teams to align marketing with business goals.
Benefits
- Great benefits - medical, dental, vision and more
- Flexible vacation designed to enable you to be your best
- 401K plan with company match
- Apple products provided to set up your home office
- Peer-to-peer micro bonus environment powered by Bonusly
- Performance appraisal & recognition system powered by 15Five
- Home internet reimbursement
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
lifecycle marketingemail marketingmulti-channel campaignsSQLcustomer journey mappingA/B testingHTMLJavaScriptcampaign optimizationdata analysis
Soft skills
analytical skillsorganizational skillsdetail-orientedinnovativeadaptableself-starterproactive mindsetcollaborative communicationcopywritingdesign sense
