CALSTART

Marketing Manager

CALSTART

full-time

Posted on:

Location Type: Remote

Location: Remote • California • 🇺🇸 United States

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Salary

💰 $85,000 - $97,000 per year

Job Level

Mid-LevelSenior

About the role

  • Develop and implement comprehensive marketing initiatives that elevate awareness, engagement, and adoption of voucher incentive programs while establishing brand consistency across channels.
  • Create compelling messaging that resonates with target audiences to drive measurable business impact.
  • Orchestrate the end-to-end marketing strategy for CALSTART’s zero-emission vehicle initiatives and incentive programs, from conceptualization through execution.
  • Own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign management.
  • Create data-driven marketing plans aligned with business goals to reach target audiences.
  • Implement marketing tactics across channels while managing timelines, budgets, and performance metrics.
  • Develop strategic communications for marketing initiatives, launches, and new programs.
  • Own projects from kickoff through launch; coordinate execution activities through project closure.
  • Collaborate with internal teams and external vendors for seamless execution.
  • Develop and manage project timelines to ensure creative projects are completed on schedule.
  • Conduct research to identify trends, opportunities, and competitive insights within the trucks and clean transportation industry.
  • Provide insights and recommendations for optimization based on performance data.

Requirements

  • 5–7 years of professional marketing experience
  • Bachelor’s degree in Marketing, Communications, Design, or equivalent experience
  • Proven project management skills and the ability to bring structure to ambiguity
  • Strong communication skills with cross-functional leadership experience
  • Excellent organizational skills and attention to detail
  • Proficiency in digital marketing tools (e.g., Monday.com, MailChimp, Hootsuite, Canva, MS Office)
  • Creative thinking and problem-solving capabilities
  • Passion for sustainability and clean transportation solutions
Benefits
  • 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
  • Retirement plan with generous company contributions
  • FSA for Health and Dependent Care
  • 3 weeks of vacation time in the first year of employment
  • 11 paid company holidays
  • paid sick time
  • paid family leave
  • and more!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategydata-driven marketinggo-to-market strategycontent creationcampaign managementproject managementperformance metricsbrand developmentmessagingresearch
Soft skills
communication skillscross-functional leadershiporganizational skillsattention to detailcreative thinkingproblem-solvingcollaborationstrategic thinkingadaptabilitytime management
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