CALSTART

Marketing

• Develop and implement comprehensive marketing initiatives that elevate awareness, engagement, and adoption of voucher incentive programs while establishing brand consistency across channels.
• Create compelling messaging that resonates with target audiences to drive measurable business impact.
• Orchestrate the end-to-end marketing strategy for CALSTART’s zero-emission vehicle initiatives and incentive programs, from conceptualization through execution.
• Own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign management.
• Create data-driven marketing plans aligned with business goals to reach target audiences.
• Implement marketing tactics across channels while managing timelines, budgets, and performance metrics.
• Develop strategic communications for marketing initiatives, launches, and new programs.
• Own projects from kickoff through launch; coordinate execution activities through project closure.
• Collaborate with internal teams and external vendors for seamless execution.
• Develop and manage project timelines to ensure creative projects are completed on schedule.
• Conduct research to identify trends, opportunities, and competitive insights within the trucks and clean transportation industry.
• Provide insights and recommendations for optimization based on performance data.

Marketing Manager

Controller

• CALSTART is seeking a Controller to play a key role in managing the financial health and operational resilience of our organization.
• Reporting to the CFO, this position will lead systems development, financial reporting, cash flow management, and risk oversight while ensuring compliance with government contracts and federal regulations.
• The Controller will oversee accounting staff, drive the budgeting process, coordinate annual audits, and partner with operations teams to monitor project performance and funding.
• This role requires a strong technical foundation in accounting and compliance as well as excellent leadership and communication skills to collaborate across a multidisciplinary organization.
• The requirement will be to be in the office in person in Pasadena, CA one day a week, on occasion the requirement will be two days a week, depending on the workload

Analyst

• Draft, review, and negotiate complex government contracts, subcontracts, and amendments
• Oversee the full contract lifecycle including implementation, monitoring, amendments, and closeout
• Maintain a comprehensive repository of contract records
• Ensure strict adherence to FAR, CFR, and other relevant regulations and proactively identify and mitigate risks
• Provide subject matter expertise on regulatory requirements, including California-specific contracting processes and compliance obligations
• Partner with program, finance, and legal teams to ensure contract terms support programmatic and financial objectives
• Act as the primary point of contact for government agencies and resolve contract-related issues
• Evaluate existing contract management practices and recommend process improvements
• Stay informed of changes in contracting regulations and conduct periodic audits to verify compliance

Contracts Analyst

• Audience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
• Content Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
• Campaign Execution: Develop, plan, manage, and execute multiple campaigns in support of the Regional Offices and their programs.
• Performance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
• Marketing Strategy and Planning: Participate in developing marketing strategies to enhance brand awareness, engage our target audience, and drive business results.
• Budget Management: Allocate and manage marketing budgets effectively to maximize return on investment.

Marketing Manager

Controller

Contracts Analyst

Senior Marketing Manager