addShoppers

Marketing

• Launch lifecycle marketing campaigns to enhance customer engagement and lifetime value.
• Implement win-back and churn prevention strategies to re-engage inactive users.
• Drive repeat site visits and conversions through targeted, personalized messaging.
• Convert users with strategic touchpoints and foster ongoing loyalty.
• Segment users by behavior and tailor campaigns for maximum impact.
• Track, report, and optimize campaign performance with a focus on ROI & Retention.
• Collaborate with cross-functional teams to align marketing with product and business goals.
• Stay current on martech trends and introduce new tactics to improve engagement.

Lifecycle Marketing Manager

Revenue Operations

• Own the full revenue lifecycle (think not just sales - but sales, marketing, partnerships, and customer success) with P&L accountability.
• Design and execute growth strategies for mid-market and enterprise e-commerce and retail/media commerce brands.
• Drive innovation in performance-based pricing models and deal structures to maximize profitability and client value.
• Use data, attribution, and analytics to inform forecasting, pricing, and pipeline health.
• Build, mentor, and scale a high-performing revenue organization in a fully remote environment.
• Foster a culture of ownership, accountability, and continuous learning.
• Establish KPIs, performance frameworks, and incentive structures tied to marketing and revenue outcomes.
• Partner closely with the CEO, CFO, and executive leadership to shape strategic planning, capital allocation, and cross-functional revenue priorities, while influencing peers and executives even without direct reporting lines.
• Collaborate with Product and Technology teams to align offerings with customer needs, retail media commerce opportunities, and emerging market demands.
• Deepen relationships with key clients and partners to maximize retention, expansion, and advocacy, while identifying opportunities to leverage owned media channels for growth and differentiation.
• Monitor industry trends to keep addShoppers ahead of the curve in retail media, commerce media, performance marketing, and emerging adtech models.
• Represent addShoppers with clients, industry partners, and at major events, strengthening our presence in the performance marketing, retail media, and adtech ecosystems.

Lifecycle Marketing Manager

Chief Revenue Officer – CRO