Digital Marketing Manager
Manila Recruitment
Job Level
Mid-LevelSenior
About the role
- Own a mapped book of enterprise & mid‑market accounts; build quarterly brand growth plans focused on increasing on‑platform spend (Famous & Amplify).
- Map annual/quarterly media plans and budget owners; align on category moments, new launches, and always‑on programs to expand wallet share.
- Identify expansion plays: additional product lines, markets, creator formats, licensing, Amplify add‑ons, and paid amplification; convert to multi‑quarter commitments.
- Run regular QBRs/MBRs with ROI stories, growth recommendations, and next‑quarter roadmaps aimed at spend uplift.
- Forecast renewals and expansions accurately in HubSpot; maintain immaculate notes and activity logs.
- Manage change requests, brand safety, compliance, and approvals; proactively unblock issues.
- Translate business objectives into creator strategies, deliverables, budgets, and KPIs (reach, views, CPV/CPA, content rights, exclusivity, attribution windows).
- Prepare proposals with data‑backed shortlists, pricing, and timelines; align on scope and success metrics.
- Build ROI‑backed business cases to migrate off‑platform/agency budgets onto Famous & Amplify.
- Act as first responder for brand issues; triage, resolve, and document RCAs and playbooks.
- Monitor response and resolution SLAs; escalate early when risks appear.
- Publish weekly/monthly scorecards (campaign health, creator performance, ROI, learnings).
- Partner with analytics to optimize creators, formats, sequencing, and paid amplification.
Requirements
- 3–7 years in account management / client servicing in marketing, media, or creator/influencer tech.
- Proven track record of growing revenue from existing accounts and delivering on‑time campaigns.
- Deep understanding of influencer workflows: creator discovery, pricing, briefs, approvals, rights/exclusivity, whitelisting, performance tracking, paid amplification.
- Strong stakeholder management, expectation setting, and executive communication.
- Project management across multiple parallel campaigns with tight timelines.
- Data‑driven; comfortable with dashboards, ROI analysis, and forecasting.
- Good to Have: Experience with beauty, FMCG, e‑commerce, fashion, gaming, or personal care verticals.
- Good to Have: Exposure to affiliate/attribution models, whitelisting, and content licensing.
- Good to Have: SaaS/marketplace familiarity and self‑serve brand workflows.
