Manila Recruitment

Digital Marketing Manager

Manila Recruitment

full-time

Posted on:

Origin:  • 🇺🇸 United States • Alabama, Florida

Visit company website
✨ AI Apply
Manual Apply

Job Level

SeniorLead

About the role

  • Own the marketing engine end-to-end: brand & design, performance marketing, social & image creative, and Voice of Customer.
  • Own the number: set targets and deliver on CAC, payback, lead volume, and conversion rates across channels.
  • Performance marketing: plan budgets; run paid search/social; manage landing pages; execute CRO and disciplined A/B testing.
  • Brand & design: define narrative, tone, and visual standards; ship clear, trustworthy experiences across web, ads, and lifecycle.
  • Social & image design: own social calendar and creative production; produce or direct image/short-form assets and run creative split tests.
  • AI-assisted marketing: use LLMs/gen-AI to create copy variants, summarize VOC insights, build test matrices, and accelerate experiments.
  • Voice of Customer: run interviews, surveys, call listening, and message tests; convert insights into copy, pages, and creatives each sprint.
  • Lifecycle & CRM: build email/SMS/in-app journeys to activate, nurture, and re-engage users.
  • Analytics & attribution: maintain clean tracking (pixels, UTMs), dashboards, and experimentation cadence.
  • Leadership: hire/manage in-house talent and contractors; collaborate with Sales, Product, and Operations.
  • Take over Google Ads and Facebook Ads from external agencies and manage them in-house.
  • Run and optimize Indeed campaigns for physician recruiting, plus LinkedIn and niche platforms.
  • Execute geographically targeted campaigns focused on specific U.S. states (Florida, Texas, Mississippi, Alabama, Georgia).
  • Provide weekly performance dashboards/reports highlighting ROI and optimization recommendations.
  • Support affiliate marketing campaigns and assist in sourcing campaign assets (design resources or contractors).

Requirements

  • 7–10+ years across brand + performance, with clear examples of KPI ownership and improvement.
  • Must have hands-on execution experience in performance marketing (not just strategy/management).
  • Ability to demonstrate performance metrics in past work (e.g., cost per acquisition, campaign growth, ROI).
  • Required U.S. market experience (understanding state-specific segmentation and cultural nuances).
  • Comfort with contractor/vendor management (e.g., sourcing affordable specialists for content or social media).
  • Portfolio/examples of user-centric copy and high-convert landing/social creatives (please include links).
  • Hands-on with paid media platforms, web/CMS, A/B testing, analytics (e.g., GA4/GSC/Looker or similar), and marketing automation/CRM.
  • Proficiency in social content and image design (Figma/Canva/Adobe or equivalent) and creative testing.
  • Working fluency with LLMs/gen-AI for copy, variant generation, and experiment design—plus judgment to keep outputs on-brand.
  • Strong storytelling, simple dashboards, and a bias to ship.
  • Nice to Have: Preference for B2C or small business marketing backgrounds; comfort with PR/partnerships and community programs.
  • Schedule requirement: Monday to Friday, 8pm to 5am / 9pm to 6am PH Time.