Trade Marketing Manager
Allied Beverage Group
Offline Marketing Manager
Freed
full-time
Posted on:
Location: California, New York • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Plan, budget, and execute a wide range of offline marketing initiatives including audio/podcasts, television, out-of-home advertising, print ads, and sponsorships.
- Plan and execute events and sponsorships, including industry conferences in partnership with B2B marketing leader.
- Execute targeted direct mail campaigns (brochures, flyers, items, swag).
- Develop and run experiential marketing experiments and creative, cost-effective offline campaigns.
- Work closely with sales, product, and design teams to ensure alignment with business objectives.
- Monitor KPIs, analyze campaign data, and optimize future campaigns.
- Stay informed about offline marketing best practices and technologies.
- Identify and track competitive marketing to understand opportunities for experimentation.
Requirements
- 7-10 years of experience in offline marketing or CPG, with a proven track record of success in driving revenue growth.
- Player/coach mindset, ability and willingness to start as an IC and grow into leadership roles.
- Creative and innovative thinking with ability to develop creative and engaging marketing campaigns.
- Data-driven and analytical, with strong ability to measure and report on marketing performance.
- Passion for healthcare & technology and desire to make a positive impact on the industry.
- Proven experience developing and executing integrated offline marketing campaigns (audio/podcasts, television, out-of-home, print, sponsorships, events, direct mail, experiential).
