Brand Marketing Manager – Organic Platforms

Pendulum Therapeutics

full-time

Posted on: 9/5/2025

Origin: • 🇺🇸 United States

✨ AI Apply

💰 $132,075 - $146,750 per year

Mid-LevelSenior

Spark

About the role

Lead Pendulum’s voice across Instagram, Facebook, LinkedIn, X (Twitter), Reddit, Wikipedia, and beyond.
Shape and execute Pendulum’s organic platform strategy, tailoring tone and storytelling per channel.
Establish Pendulum as the only probiotic brand delivering clinically validated strains and trusted by healthcare providers.
Balance science-forward credibility with human, accessible storytelling.
Develop and curate science-backed, consumer-friendly content.
Ensure Wikipedia and reference resources are accurate and optimized.
Curate and amplify credible research, thought leadership, and KOL content while avoiding competitor promotion.
Build engagement responding to consumer comments, DMs, and questions with Pendulum’s brand voice.
Identify and uplift advocates and influencers with the Influencer Team.
Measure community engagement, brand mentions, sentiment, organic referral traffic, CTR, influencer amplification impressions, and follower growth.

BA/BS in Marketing, Communications, or related field.
6+ years of experience in organic marketing, social media, or community management for consumer brands.
Strong track record of translating complex topics into engaging, consumer-friendly content.
Demonstrated ability to lead cross-platform strategy with an eye for voice, timing, and cultural relevance.
Proficiency in social publishing and analytics tools (Sprout Social, Later, GA4, native dashboards).
Experience cultivating organic advocacy and earned reach through content and engagement.
Familiarity with influencer and KOL dynamics in health, wellness, or science.
Comfortable working in a fast-paced, lean environment where ideas need to be both strategic and scrappy.
Bonus: experience with SEO-rich public resources like Wikipedia, or shaping brand presence within AI/search environments.