VP, Brand Strategy
Avalere
Brand Marketing Manager – Organic Platforms
Pendulum Therapeutics
full-time
Posted on:
Location: 🇺🇸 United States
Visit company websiteSalary
💰 $132,075 - $146,750 per year
Job Level
Mid-LevelSenior
Tech Stack
Spark
About the role
- Lead Pendulum’s voice across Instagram, Facebook, LinkedIn, X (Twitter), Reddit, Wikipedia, and beyond.
- Shape and execute Pendulum’s organic platform strategy, tailoring tone and storytelling per channel.
- Establish Pendulum as the only probiotic brand delivering clinically validated strains and trusted by healthcare providers.
- Balance science-forward credibility with human, accessible storytelling.
- Develop and curate science-backed, consumer-friendly content.
- Ensure Wikipedia and reference resources are accurate and optimized.
- Curate and amplify credible research, thought leadership, and KOL content while avoiding competitor promotion.
- Build engagement responding to consumer comments, DMs, and questions with Pendulum’s brand voice.
- Identify and uplift advocates and influencers with the Influencer Team.
- Measure community engagement, brand mentions, sentiment, organic referral traffic, CTR, influencer amplification impressions, and follower growth.
Requirements
- BA/BS in Marketing, Communications, or related field.
- 6+ years of experience in organic marketing, social media, or community management for consumer brands.
- Strong track record of translating complex topics into engaging, consumer-friendly content.
- Demonstrated ability to lead cross-platform strategy with an eye for voice, timing, and cultural relevance.
- Proficiency in social publishing and analytics tools (Sprout Social, Later, GA4, native dashboards).
- Experience cultivating organic advocacy and earned reach through content and engagement.
- Familiarity with influencer and KOL dynamics in health, wellness, or science.
- Comfortable working in a fast-paced, lean environment where ideas need to be both strategic and scrappy.
- Bonus: experience with SEO-rich public resources like Wikipedia, or shaping brand presence within AI/search environments.
