Pendulum Therapeutics

Vice President

• Lead the development of Pendulum’s brand identity, creative direction, and storytelling across all consumer touchpoints.
• Translate brand strategy and product story into breakthrough creative for campaigns, ads, website experiences, product launches, and more.
• Concept, design, and guide team to produce best-in-class creative assets—including video, motion, photography direction, UX flows, landing pages, and social content.
• Build and scale a high-performing internal creative function, while managing external partners as needed.
• Use AI creative tools (generative imagery, motion, editing, ideation, automation) to accelerate output and elevate creative quality.
• Collaborate closely with Growth, Product, Brand, R&D, and Executive teams to ensure creative supports business goals and resonates with consumers.
• Continuously test and optimize creative for performance in paid DTC channels.
• Raise the bar for design, storytelling, and craft across the organization.
• Can uplevel our brand book and translate creative briefs into a Pendulum brand story that is consistent, emotionally engaging, and scalable.
• Oversee creative production from concept through post-production and delivery.
• Present creative ideas, rationale, and performance learnings to leadership stakeholders.

VP, Creative

Brand Manager

• Lead Pendulum’s voice across Instagram, Facebook, LinkedIn, X (Twitter), Reddit, Wikipedia, and beyond.
• Shape and execute Pendulum’s organic platform strategy, tailoring tone and storytelling per channel.
• Establish Pendulum as the only probiotic brand delivering clinically validated strains and trusted by healthcare providers.
• Balance science-forward credibility with human, accessible storytelling.
• Develop and curate science-backed, consumer-friendly content.
• Ensure Wikipedia and reference resources are accurate and optimized.
• Curate and amplify credible research, thought leadership, and KOL content while avoiding competitor promotion.
• Build engagement responding to consumer comments, DMs, and questions with Pendulum’s brand voice.
• Identify and uplift advocates and influencers with the Influencer Team.
• Measure community engagement, brand mentions, sentiment, organic referral traffic, CTR, influencer amplification impressions, and follower growth.

Brand Marketing Manager – Organic Platforms

Influencer Marketing

• Design and scale a best-in-class influencer strategy
• Build Pendulum’s influencer roadmap
• Cultivate authentic relationships with cultural voices and healthcare experts
• Guide organic storytelling across social platforms
• Ensure organic platforms serve as an always-on hub
• Lead Pendulum’s Organic Marketing Manager
• Establish Pendulum as a category-defining leader in PR
• Provide strategic guidance to influencers and creators
• Partner with Growth Marketing to test assets
• Work closely with Legal and Regulatory
• Own holistic dashboards and debriefs

Director, Organic, Influencer and PR Marketing

Growth Marketing

We are seeking a data-driven, execution-obsessed Senior Manager of Growth Marketing to own and optimize our performance marketing across Meta, Amazon, and Google.
You’ll be in-platform daily, hands-on with budget allocation, campaign management, creative testing, and performance optimization.
Manage and optimize paid campaigns across Meta (Facebook/Instagram), Google (Search, YouTube, Display), and Amazon (Search).
Execute hands-on media buying, pacing, bid strategies, audience testing, and ad deployment within platforms.
Continuously refine full-funnel strategy to improve CAC, LTV, and ROAS, adapting spend and tactics based on performance.
Partner with creative and lifecycle teams to test and iterate on performance assets that convert.
Run cohort and attribution analyses, and synthesize results into actionable insights.
Work closely with data science, brand, and finance to align growth strategy with business objectives.
Launch new tests, audiences, platforms, and innovations to unlock new sources of scalable growth.

VP, Creative

Brand Marketing Manager – Organic Platforms

Director, Organic, Influencer and PR Marketing

Senior Manager, Growth Marketing