Pendulum Therapeutics

Marketing

• Own and scale our end-to-end CRM and retention efforts (through email, SMS, and loyalty/retention flows)
• Partner closely with Brand, Product, CX, Web, Analytics, Growth and Commercial teams
• Lead the end-to-end lifecycle strategy to convert leads, drive retention, and re-engage churned customers
• Establish frameworks to scale automated, segmented and personalized customer journeys
• Own multi-step flows and campaigns (welcome, onboarding, replenishment, VIP treatment, churn prevention, re-engagement)
• Drive automation, dynamic segmentation, content personalization and lifecycle experimentation
• Define KPIs and uncover what drives retention and customer value
• Translate data into actionable insights and strategies that deliver strong business outcomes
• Work closely with Brand, Content, Product, CX, Commercial and HCP teams to ensure messaging and experiences align to brand, regulatory requirements and customer needs
• Leverage and inform the lifecycle tech stack and vendor ecosystem (ESP, CRM, CDP, experimentation tools)
• Directly manage a Lifecycle Marketing Director, setting strategy, prioritizing initiatives, and ensuring successful execution against retention and LTV goals.

Senior Director, Lifecycle Marketing – Retention