Pendulum Therapeutics

Director

• Create, update, and manage clinical health surveys, oversee data integrity, and coordinate and oversee data analysis efforts through dashboard development and reporting, with the goal of achieving actionable insights, marketing claims generation and exploratory signals to inform future clinical trials
• Support customer studies to enable claims and new insights for product, marketing and revenue teams
• Coordinate and support several concurrent clinical research activities, including contributing to protocol design, day to day operations, and data collection & management. This will include single-site, multi-site and investigator-initiated trials with the aim of building scientific credibility and insights for Pendulum products.
• Act as a liaison between internal teams and outside clinical collaborators while overseeing protocol adherence and compliance, addressing any issues related to study products (product labeling, shipments, storage, etc), procedures, participant issues or adverse events, and manage external vendor relationships, as needed.
• Help assure compliance with all relevant regulatory agencies, implement and maintain periodic quality control procedures, and maintain regulatory documentation
• Ensure all clinical trial activities remain in compliance with Good Clinical Practice (GCP)
• Coordinate internal activities and communications including clinical team meetings, manage action items, track research progress, budget and quality standards.
• Coordinate and support the internal and external review of clinical study protocols, amendments and related documents, informed consent forms, study operations manuals, monitoring plans, and other study essential documents.
• Support and track IRB submissions and approvals
• Support clinical site management including taking an active role in site selection, training, timely entry of data into the study database and management of CRA clinical site monitoring visits.
• Collaborate with in-house marketing and creative team on asset development related to clinical activities, including but not limited to conference collateral, presentations, white papers, case studies, blog posts, email communication, and website copy
• Support a cross-functional team, including the Revenue team, Marketing, Manufacturing, Data, and Research & Development

Director of Clinical Studies

Marketing

• Own Day-to-Day Execution in Klaviyo
• Build, QA, and launch all email and SMS campaigns and flows directly in Klaviyo
• Manage Jira project management and campaign calendar to ensure timely deployment of all sends
• Set up and maintain flows including: Welcome series, Post-purchase / onboarding, Replenishment, Winback / churn prevention, Browse/cart abandonment
• Handle segmentation, targeting, and list management within Klaviyo
• Troubleshoot issues (rendering, deliverability, logic errors)
• Run continuous A/B tests (subject lines, creative, offers, timing, segmentation)
• Partner with Lifecycle Director on: Content roadmap, Performance reporting, Identifying growth opportunities

Lifecycle Marketing Manager

Sales

• Define and lead Pendulum’s wholesale and strategic channel strategy beyond DTC and Amazon
• Identify, prioritize, and secure partnerships across FDMC/AO, specialty retail, and healthcare marketplace platforms
• Own revenue, forecasting, and contribution margin across all wholesale channels
• Drive new customer acquisition through expanded distribution
• Negotiate commercial terms and pricing structures
• Develop and execute channel-specific go-to-market strategies
• Establish KPIs and performance reporting; deliver weekly, monthly, quarterly, and Board reports
• Build and manage relationships with key buyers, distributors, and platform partners
• Partner with Revenue Operations, Supply Chain, and Demand Planning colleagues as well as cross-functionally with Marketing, Brand, Clinical, and Growth teams
• Build and scale the sales organization over time
• Continuously assess market and competitive dynamics

Head of Sales – Wholesale, Strategic Channels

Growth Marketing

• Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding.
• Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one.
• Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch.
• Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation.
• Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track.
• Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements.
• Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action.
• Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel.
• Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings.
• Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction.
• Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions.
• Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations.
• Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers.
• Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge.
• Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel.

Marketing Manager – Growth

Influencer Marketing

• Manage Pendulum’s influencer relationships end-to-end, building a network of trusted creators, healthcare professionals, and cultural voices
• Identify, vet, and recruit new influencers aligned with Pendulum’s brand, science, and growth priorities
• Develop and nurture long-term relationships, turning creators into ongoing partners and advocates for the brand
• Create and refine frameworks for how Pendulum engages influencers, including defining partnership types, content expectations, compensation models, and contract structures
• Continuously evaluate and optimize the influencer portfolio based on performance, brand alignment, and growth potential
• Ensure a high-quality experience for all partners, strengthening Pendulum’s reputation as a best-in-class brand to work with
• Manage end-to-end execution of influencer campaigns across paid, organic, affiliate, and whitelisting initiatives
• Oversee briefing, contracting, content development, approvals, and campaign launches
• Own the operating system behind influencer and podcast marketing: managing talent pipelines, campaign execution, content delivery, and performance tracking
• Ensure all influencer content aligns with Pendulum’s brand voice, scientific standards, and regulatory requirements
• Support development of content that translates complex science into relatable, human storytelling
• Collaborate with Brand & Growth Marketing, Regulatory, and Creative teams to leverage influencer marketing content across earned, owned, and paid channels
• Own performance tracking and reporting across influencer and podcast programs, including dashboards, KPIs, and campaign recaps
• Be accountable for ROI on influencer and podcast investments, continuously optimizing spend across creators, platforms, and formats
• Analyze performance across cohorts to inform future strategy
• Partner with Growth Marketing to improve conversion, CAC, and overall channel efficiency
• Use data to inform creative testing, partnership decisions, and long-term investment strategy
• Build and manage scalable systems for influencer marketing, including tools, workflows, contracts, and performance tracking
• Maintain clear visibility into pipeline, campaign status, and performance across all initiatives
• Drive operational excellence to ensure the program can scale efficiently while maintaining quality and compliance
• Partner closely with Brand, Growth, Clinical, and PR teams to ensure alignment and consistency
• Collaborate with creative teams to develop high-performing content and messaging
• Support the Director in executing broader influencer and organic strategy

Director of Clinical Studies

Lifecycle Marketing Manager

Head of Sales – Wholesale, Strategic Channels

Marketing Manager – Growth

Manager, Influencer & Podcast Marketing