Growth Marketing

• Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
• Partner with product and compliance teams to localise the product experience for SEA users.
• Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
• Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
• Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
• Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
• Analyse campaign performance, extract actionable insights, and iterate rapidly.
• Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
• Drive go-to-market execution for new product launches and features in the three markets.
• Champion user research and local market insights to shape product roadmap priorities.
• Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

Senior Growth Manager, SEA

Business Development Rep

• Identify and attract new affiliates: KOLs, influencers, trading schools, etc.
• Build and maintain strong partner relationships aligned with business objectives.
• Analyze affiliate performance data to scale partnerships and inform decisions.
• Monitor market trends and competitor activity to maintain a competitive edge.
• Collaborate with the product team to optimize offerings and attract quality users.

Affiliate Business Development Manager

Account Manager

• Serve as the dedicated relationship manager for a portfolio of VIP clients with AUM or trading volume above defined thresholds
• Build and maintain strong, trust-based relationships with HNWIs, family offices, crypto funds, and institutional traders
• Conduct regular business reviews and check-ins with top-tier clients to assess satisfaction and identify upsell opportunities
• Act as the internal advocate for VIP clients, coordinating with product, compliance, and operations teams to resolve issues promptly
• Proactively identify and onboard new VIP clients through referrals, industry events, and regional outreach campaigns
• Drive trading volume growth, fee revenue, and product cross-sell (spot, derivatives, earn, OTC, and Web3 products)
• Develop and execute territory-specific strategies to grow presence across Africa (Sub-Saharan and North Africa), Switzerland, and Pakistan
• Represent the exchange at key conferences, summits, and community events in the assigned region
• Stay current on competitive landscape, regulatory developments, and macro trends affecting crypto adoption in Africa, Switzerland, and Pakistan
• Gather and relay client feedback to internal product and strategy teams to influence roadmap decisions
• Identify emerging trends in trading behavior and asset preferences among VIP client segments

VIP Relationship Manager, Emerging Markets

• 负责高价值客户的开发与维护，深入了解各家产品与解决方案，通过专业够听和定制化的解决方案，推动交易、资产及收入等关键指标的持续增长。该岗位高度 KPI 导向，需要强目标感、快速学习能力，同时能接受高强度出差。
• 通过多渠道（线下拜访、行业会议、社群、转介绍等）挖掘并开发潜在高价值客户（包括但不限于专业交易者、家族办公室等）。
• 能够快速画像并识别高潜力目标客户，建立并维护客户线索池和跟进节奏。
• 建立并维护稳固的客户关系，定期Review，了解用户交易需求、资金规模与产品需求。
• 对所负责客户的 资产规模、交易量、收益贡献等关键指标（KPI）负责，按月度/季度完成业绩目标。
• 深入理解各家主流交易平台的各产品条线（如：现货、合约、期权、Earn/理财、结构化产品等），能够为客户提供对比分析和专业建议。
• 收集客户需求与痛点，协同产品、运营等团队，为重点客户提供定制化解决方案。
• 持续跟进行业动态、竞品策略和新产品形态，快速掌握并消化新知识，形成对客户有价值的观点与建议。
• 定期输出客户/市场反馈与竞品情报，为内部策略和产品迭代提供一线视角。

Relationship Manager

• Proactively identify and develop high-value institutional clients with significant asset scale and trading potential, including professional investment firms, asset management companies, quantitative trading teams, and family offices.
• Build a consistent client pipeline through industry events, peer referrals, and in-person visits, and drive partnerships to closure efficiently.
• Develop a thorough understanding of each client's trading strategy, capital structure, and product needs, and deliver tailored service solutions accordingly.
• Maintain regular and in-depth engagement with clients, foster long-term trust-based relationships, and continuously drive growth in assets under management, trading activity, and platform stickiness.
• Take full ownership of key performance metrics for your client portfolio, including AUM, trading volume, and revenue contribution.
• Consistently meet monthly and quarterly targets for asset onboarding and business activation, and optimize client value output over time.
• Develop deep expertise across the platform's full product suite — including spot, derivatives, structured products, and institution-exclusive services — and provide tailored product recommendations based on each client's investment strategy and business objectives, helping clients optimize returns or achieve risk management goals.
• Gather and synthesize institutional client pain points and customization requests. Coordinate with internal teams across product, risk, compliance, and operations to deliver bespoke solutions for key clients.
• Stay current on institutional crypto market trends and competitor service strategies.

Institutional Relationship Manager – VIP

Sales

• Identify and drive institutional sales opportunities in the EU market. Build a healthy pipeline through sourcing and converting prospective opportunities from consulting, educating, planning to advisory with institutional clients.
• Develop client profiling - identify previous success cases and develop them into viable, replicable efforts to repeat success and where marketing efforts should be channelled.
• Define and evaluate new revenue streams and opportunities with existing or new clients.
• Close sales opportunities with particular focus on high revenue, high impact value deals.
• Ensure prospects or new clients are good standing and will not introduce risk to the OKX business, be it financial reputation, regulatory or others.
• Articulate client feedback and gaps in service/product offerings to senior management teams and product related teams with suggested proposals.

Institutional Sales Manager

Operations

• Develop and implement regional P2P expansion strategies across LATAM to ensure sustainable and stable business growth
• Monitor regional regulatory developments and assess their impact on P2P business models
• Continuously adjust market strategy based on competitive landscape and market shifts
• Design and optimize advertiser (merchant) onboarding, segmentation, and incentive structures
• Maintain close engagement with key merchants to ensure liquidity depth and spread competitiveness
• Improve completion rate, trading efficiency, and dispute resolution performance
• Develop structured management frameworks for regional merchant operations
• Collaborate with Product and Engineering teams to enhance P2P transaction workflows and feature design
• Provide structured feedback on product gaps, user pain points, and regional behavioral differences
• Improve end-to-end operational efficiency, including order flow, payment processing, and dispute handling
• Monitor core P2P KPIs (volume, active users, merchant depth, spreads, completion rate, dispute rate)
• Conduct in-depth data analysis and anomaly detection to identify growth bottlenecks and risk patterns
• Track competitor strategies (pricing, incentives, merchant policies, risk models) and propose strategic responses

Senior Growth Manager, SEA

Affiliate Business Development Manager

VIP Relationship Manager, Emerging Markets

Relationship Manager

Institutional Relationship Manager – VIP

Institutional Sales Manager

VIP Relationship Manager, Emerging Markets

Overseas Operations Manager – P2P