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OKX

Senior Growth Manager, SEA

OKX

. Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.

Posted 6/9/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Tech Stack

Tools & technologies
SQL

About the role

Key responsibilities & impact
  • Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
  • Partner with product and compliance teams to localise the product experience for SEA users.
  • Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
  • Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
  • Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
  • Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
  • Analyse campaign performance, extract actionable insights, and iterate rapidly.
  • Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
  • Drive go-to-market execution for new product launches and features in the three markets.
  • Champion user research and local market insights to shape product roadmap priorities.
  • Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.

Requirements

What you’ll need
  • 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
  • Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
  • Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
  • Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
  • Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
  • Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
  • Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus.
  • Experience in fintech, crypto, or consumer apps is preferred.

Benefits

Comp & perks
  • Competitive total compensation package
  • L&D programs and Education subsidy for employees' growth and development
  • Various team building programs and company events
  • More that we love to tell you along the process!

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
growth marketingperformance marketingproduct marketingdata analysiscampaign managementbudget managementreferral programsactivation funnelslifecycle marketingfeature adoption
Soft Skills
analytical skillscross-functional collaborationcommunicationproblem-solvinguser research