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Tech Stack
Tools & technologiesSQL
About the role
Key responsibilities & impact- Identify and remove friction points in the user onboarding journey specific to local market conditions, including language, payment methods, KYC flows, and regulatory requirements.
- Partner with product and compliance teams to localise the product experience for SEA users.
- Track and improve key accessibility metrics — onboarding completion rate, time-to-first-transaction, and local payment adoption.
- Plan, execute, and optimise multi-channel growth campaigns (paid social, influencer, CRM, referral, and partnerships) tailored to each market's audience and culture.
- Own campaign P&L: set targets, manage budgets, and deliver against CAC, ROAS, and activation KPIs.
- Work with creative, brand, and localisation teams to develop market-relevant messaging and assets.
- Analyse campaign performance, extract actionable insights, and iterate rapidly.
- Collaborate with the product team to identify growth loops, referral mechanics, and feature adoption opportunities.
- Drive go-to-market execution for new product launches and features in the three markets.
- Champion user research and local market insights to shape product roadmap priorities.
- Build and maintain segmentation and lifecycle frameworks to improve LTV and reduce churn.
Requirements
What you’ll need- 5–8 years of growth, performance marketing, or product marketing experience, with at least 3 years focused on SEA markets.
- Proven track record of driving measurable growth in Southeast Asia — ideally across multiple markets simultaneously.
- Strong analytical skills; comfortable working with data tools (SQL, Amplitude, Mixpanel, or equivalent) to derive insights and drive decisions.
- Experience managing multi-channel campaigns end-to-end, including budget ownership and performance reporting.
- Solid understanding of product growth mechanics — referral programmes, activation funnels, lifecycle marketing, and feature adoption.
- Excellent cross-functional collaborator; able to work effectively with product, design, compliance, and regional leadership
- Fluency in English required; proficiency in Filipino, or Bahasa Indonesia is a strong plus.
- Experience in fintech, crypto, or consumer apps is preferred.
Benefits
Comp & perks- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- More that we love to tell you along the process!
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
growth marketingperformance marketingproduct marketingdata analysiscampaign managementbudget managementreferral programsactivation funnelslifecycle marketingfeature adoption
Soft Skills
analytical skillscross-functional collaborationcommunicationproblem-solvinguser research
