Global Product Director, Practice Management Systems
DocPlanner
Job Level
Mid-LevelSenior
About the role
- Optimize product-led growth initiatives to reduce churn and increase lifetime value through data-driven experimentation
- Monitor user behavior to identify upsell and engagement opportunities
- Develop in-product prompts and messaging to encourage subscription upgrades and additional purchases
- Create onboarding and adoption strategies to drive deeper product usage
- Build targeted messaging and automated campaigns for users at risk of cancellation to incentivize retention
- Design in-product engagement flows to encourage long-term adoption
- Partner with marketing to refine freemium website pages, landing pages, CTAs, and sign-up flows to improve conversion
- Conduct A/B testing across web and in-product experiences and use product analytics and heatmap tools to identify usage trends
- Track KPIs across conversion, churn, and engagement and continuously optimize campaigns using data-driven insights
- Work closely with Product, Marketing, and Customer Success and act as the voice of the customer within retention and engagement initiatives
- Leverage PLG platforms to manage churn, upsell, and retention campaigns
- Collaborate with the client’s Chief Marketing Officer and Chief Product and Technology Officer and receive support from Oceans’ Operations Manager
Requirements
- 3–5 years in growth, product, or retention marketing, ideally in SaaS
- Proven experience using product data to identify upsell, cross-sell, and engagement opportunities (PLG Knowledge)
- Familiarity with CRO best practices, landing page optimization, and funnel management
- Proficiency with platforms like GainSight, Pendo, Candu, or UserPilot, and product analytics tools
- Hands-on experience running A/B testing and experiments to improve conversion and retention
- Excellent skills in crafting persuasive, customer-centric messaging
- Ability to work across Product, Customer Success, and Marketing teams
- Bonus: Familiarity with heatmap and behavior analytics tools
- Bonus: Experience in freemium or subscription-based SaaS environments
- Bonus: Background in retention or churn management strategies
- Bonus: Exposure to customer advocacy or engagement programs
- Expected to work a split shift with overlap with the client’s time zone
- Must be present for in-person training programs during the first 90 days
