Ocean Spray Cranberries

Manager

• Serve as the primary business partner for key accounts or channels, supporting annual planning, risk/opportunity assessment, and joint business plan development.
• Identify and implement levers to improve trade efficiencies and incremental ROI across channels and customers.
• Lead company-wide sales execution cadences, including forecasting, month-end close, slotting reviews, and quarterly business reviews.
• Conduct account-level ROI and post-promotion analysis to inform future strategies.
• Collaborate with Sales on JBP negotiation scenario planning and incremental opportunity processes.
• Review and validate Sales trade plans, ensuring accuracy in cases, revenue, and trade spend.
• Provide inputs for financial forecasts, accruals, and sales targets; validate P&L impacts and trade spend visibility.
• Execute marketing and RGM strategies, incorporating consumption data and elasticity insights.
• Drive continuous improvement of trade management systems and reporting tools; troubleshoot system issues and ensure master data compliance.

Trade Planning Manager