Analyst

• Lead analysis, and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more)
• Partner with Performance Marketing team to evaluate media mix and campaign performance; provide insights on awareness, reach, and consideration KPIs to ensure investments ladder up to long-term brand equity and growth
• Develop frameworks for spend by initiative, life stage, and campaign type that can be shared cross-functionally and executive teams to bring transparency and alignment to investment decisions
• Translate insights from MTA and Campaign Manager (CM 360, SA 360) and incrementality studies into actionable media strategies that inform budget allocation and channel mix decisions
• Collaborate with Performance and Data teams to align test-and-learn agendas, improve creative-to-media continuity, and enhance conversion efficiency
• Build and maintain executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue, while also communicating progress on brand health and awareness metrics
• Deliver proactive recommendations on budget reallocations, audience targeting, creative formats, and investment pacing to maximize ROI and drive incremental growth
• Track competitor media activity, cost trends, and category benchmarks to inform proactive strategy shifts and innovation opportunities

Senior Media Analyst

Scheduling Analyst

Application Analyst

Digital Optimization Analyst

Technical Patent Analyst, Prior Art, Patentability, Competitive Intelligence

Technical Patent Analyst, Prior Art, Patentability, Competitive Intelligence