Sponsorship Manager
PM Group
Salary
💰 $130,000 - $145,000 per year
Job Level
Senior
About the role
- Lead analysis, and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more)
- Partner with Performance Marketing team to evaluate media mix and campaign performance; provide insights on awareness, reach, and consideration KPIs to ensure investments ladder up to long-term brand equity and growth
- Develop frameworks for spend by initiative, life stage, and campaign type that can be shared cross-functionally and executive teams to bring transparency and alignment to investment decisions
- Translate insights from MTA and Campaign Manager (CM 360, SA 360) and incrementality studies into actionable media strategies that inform budget allocation and channel mix decisions
- Collaborate with Performance and Data teams to align test-and-learn agendas, improve creative-to-media continuity, and enhance conversion efficiency
- Build and maintain executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue, while also communicating progress on brand health and awareness metrics
- Deliver proactive recommendations on budget reallocations, audience targeting, creative formats, and investment pacing to maximize ROI and drive incremental growth
- Track competitor media activity, cost trends, and category benchmarks to inform proactive strategy shifts and innovation opportunities
Requirements
- 7+ years of relevant experience in an integrated media role within an eCommerce brand or agency; DTC experience is preferred
- 4+ years leading analysis and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more)
- Expert in building and maintaining executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue
- Exceptional proficiency with Google Suite and Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
- Experience working with multiple analytics and measurement (MTA and MMM) tools like Rockerbox, GA4 and SA 360
- Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CAC, CPA, CPM, CTR, CVR, CPL)
- High intellectual curiosity, strong problem-solving skills, and the ability to think creatively
- Excellent organizational and time management skills
- Strong written, and verbal communication, negotiation, and presentation skills
