Associate Creative Director Team (Copywriter and Art Director)
Carmichael Lynch
Automotive Digital Consultant
Proficy Digital Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
SeniorLead
About the role
- Plan and execute digital advertising strategies in support of client objectives.
- Onboard new clients and work directly with users of the Proficy Digital omni-channel marketing solution.
- Set-up and optimize digital advertising campaigns for multiple clients across search, display, video, OTT/CTV and social.
- Actively monitor campaign delivery and provide optimization recommendations, day-to-day reporting, and post-campaign analysis.
- Develop digital asset request lists and evaluate opportunities for A/B creative and audience testing.
- Provide thoughtful collaboration with strategy, analytics, creative, engagement, and paid media agency partners.
- Partner with client marketing managers to prepare competitive analysis, leverage analytics to recommend optimizations, and communicate strategy.
- Represent the agency and client professionally; perform other administrative tasks as directed.
Requirements
- Strong interpersonal and leadership skills, including consensus building and conflict resolution.
- Google Ads and Bing certifications are highly preferred; candidates without them required to achieve upon hire.
- Strong working knowledge of the entire Microsoft Suite; advanced knowledge of Excel and PowerPoint required.
- High level of confidence and self-motivation; a curious leader that strives for excellence.
- Digital savviness; strong experience and comfort working in search, display, video, OTT/CTV and social media landscapes.
- Experience with platforms of interest: Amazon, Meta, Pinterest, and Google.
- Strong project management skills preferred.
- At least ten years of end-to-end automotive retail experience required.
- An undergraduate and/or graduate degree in marketing, advertising or a related field is preferred; a secondary degree in business or similar will be strongly considered.
- Physical requirements: prolonged periods sitting at a desk and working on a computer; must be able to lift up to 15 pounds at times.
