Paid Media Manager
WISEcode
Paid Search Supervisor
Barkley
full-time
Posted on:
Location: Kansas, Missouri • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
- Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
- Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
- Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
- Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
- Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
- Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
- Collaborate with internal teams on account marketing program integration and cross-channel coordination.
Requirements
- Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
- Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success.
- Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
- Communication & Storytelling: You can easily communicate complex information or nuanced situations; marry data and storytelling to articulate a compelling vision.
- Adaptability: You can comfortably adjust in evolving or ambiguous situations and use creativity to tackle new and existing challenges.
- Self-Development: You’re reflective and self-aware; you seek opportunities to learn and develop yourself and others.
- 3+ years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.
- Google Ads & Bing Ads proficiency
- Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs
- Excellent organizational and communication skills
- Proficient with SEM reporting and third-party analytics tools (E.g. GA4, Adobe, etc.)
- Google AdWords proficiency
- Experience managing data feeds and shopping campaigns.
