Performance Marketing

• Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
• Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
• Collaborate with internal teams on account marketing program integration and cross-channel coordination.

Paid Search Supervisor

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager

Senior Demand Generation Manager