Barkley

Paid Search Supervisor

Barkley

full-time

Posted on:

Origin:  • 🇺🇸 United States • Kansas, Missouri

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Job Level

Mid-LevelSenior

About the role

  • Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
  • Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
  • Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
  • Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
  • Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
  • Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
  • Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
  • Collaborate with internal teams on account marketing program integration and cross-channel coordination.

Requirements

  • Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
  • Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success.
  • Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
  • Communication & Storytelling: You can easily communicate complex information or nuanced situations; marry data and storytelling to articulate a compelling vision.
  • Adaptability: You can comfortably adjust in evolving or ambiguous situations and use creativity to tackle new and existing challenges.
  • Self-Development: You’re reflective and self-aware; you seek opportunities to learn and develop yourself and others.
  • 3+ years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.
  • Google Ads & Bing Ads proficiency
  • Excel/Google Sheets, PowerPoint/Google Slides, Microsoft Word/Google Docs
  • Excellent organizational and communication skills
  • Proficient with SEM reporting and third-party analytics tools (E.g. GA4, Adobe, etc.)
  • Google AdWords proficiency
  • Experience managing data feeds and shopping campaigns.