Barkley

Performance Marketing

• Develop strategies and manage the performance of various paid social accounts
• Drive client performance and growth

Paid Social Specialist

Financial Planning and Analysis

• Support the execution of direct media placements across offline (TV, Radio, Print, OOH) and digital channels (CTV and Streaming Audio)
• Ensure smooth campaign execution, accurate reporting, and vendor coordination
• Develop understanding of direct media buy strategies and contribute to campaign success through organization, attention to detail, and collaboration

Specialist, Direct Investments

• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; audit, implement, and evangelize best practices across accounts, including targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and connect performance trends to campaign management.
• Strategy & Innovation: lead strategic planning for entire account(s); coordinate on testing roadmaps; explore additional strategies and lead testing planning, execution, and reporting.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary paid search contact; lead client calls and ensure timely follow-ups and responses.

Paid Search Specialist

• Responsible for the tactical planning, purchase, execution and delivery of linear and digital audio and video channels, print and OOH that are part of approved media plans.
• Establish appropriate tactical media strategies and budgets for clients and apply media measurements creatively.
• Responsible for campaign development, management and optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Pinterest, etc.
• Build relationships and maintain ongoing communications with media representatives.
• Serve as integral activation lead in key client communication and present at client presentations and meetings.
• Design optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Monitor media buys and own post-buy results and ongoing reporting; oversee creation of reporting dashboards.
• Oversee campaign tracking setup and implementation before launch with support from Ad Operations.
• Collaborate with finance team to resolve media billing issues and ensure strict adherence to client budgets while meeting objectives.
• Stay current on media trends and opportunities; other duties as assigned.

Supervisor, Direct Investments

• Leads and/or oversees campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Negotiates the best possible rates, placements, and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.
• Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Manage, review, and perform daily account responsibilities for client portfolio.
• Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
• Provides oversight and works closely with other team members to meet client goals.
• Supports creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Leads in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Manages junior staff with training, projection prioritization, and client deliverables.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

Associate Director, Paid Social

• Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
• Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
• Collaborate with internal teams on account marketing program integration and cross-channel coordination.

Paid Search Supervisor

• Assist with negotiation and placement of video buys that deliver on the goals of the media plan.
• Manage the execution of video buys ensuring schedules are entered correctly and updated as needed.
• Ensure complete accuracy of buy details including budgets and guaranteed delivery goals.
• Partner with trafficking/ops teams to ensure delivery of creative assets.
• Assist with preparation of client buy overviews.
• Support agency Upfront and Scatter negotiations through plan analysis, recommendations, and negotiations.
• Stay up-to-date on video marketplace trends on macro and micro scale.
• Partner with the integrated media team to report on campaign performance not only against deal terms but also client-specific KPIs and objectives.
• Build and keep collaborative relationships with media partners.
• Remain in constant communication with agency team members and clients, as needed, to share status of campaigns, bring forward new opportunities, or raise awareness of any unexpected issues.
• Assist with development of industry POVs and thought leadership.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensure strict adherence to client budgets while meeting client objectives.
• Other duties/responsibilities may be assigned from time to time.

Specialist, Video Investment

Director

• Oversees strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts
• Guides execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP
• Leads programmatic initiatives with a full-funnel approach and strategic thinking
• Acts as primary senior contact for client leadership and partners with internal teams to activate activation strategies