Barkley

Financial Planning and Analysis

• Define and execute the strategic vision for the Direct Investments department, modernizing Local Media Buying while integrating specialized capabilities in OOH, Audio, Sports Marketing, and Sponsorships.
• Lead, mentor, and inspire a large, multi-disciplinary team (including Directors and VPs), fostering a culture of precision, accountability, and deep market knowledge. Oversee all recruitment, training, and career development frameworks for the department.
• Serve as the primary Strategic Lead in senior client communications, presentations, and high-stakes meetings, articulating the value of integrated local and engagement strategies.
• Oversee the strategic approach to "Programmatic Activation Briefs" for pDOOH and pAudio, ensuring the team translates high-level strategy into effective execution briefs for programmatic traders.
• Drive negotiations for optimal rates and preferred partnerships across the entire investment landscape, from local broadcast station groups to major OOH vendors and sports franchises.
• Proactively identify and champion new media opportunities and emerging technologies (e.g., new local measurement currencies, interactive OOH), ensuring the agency remains at the cutting edge of the industry.
• Develop and publish industry-leading thought leadership content (white papers, articles, speaking engagements) that positions the agency as an expert in Direct Investments and Local Activation.
• Oversee all Local Investment strategies across Spot TV, Spot Radio, Local Cable, Local OOH, and Digital extensions, ensuring optimal market coverage and efficiency for clients.
• Manage the operational health of the Direct Investments practice, including staffing models, technology investments, and resource allocation, ensuring the team is structured for success.
• Architect and manage proprietary trading models or preferred partnerships with local media groups and aggregators to drive unique value for the agency's clients.
• Act as the agency’s primary expert on Local Market dynamics, providing high-level counsel to clients on geographical prioritization, market nuances, and competitive localized spending.
• Lead the integration of "Audience Activation" strategies into broader investment plans, ensuring local efforts are cohesive with national or programmatic layers.
• Lead major new business development initiatives, serving as the senior investment lead in pitches and demonstrating the agency's superiority in local market activation.
• Represent BarkleyOKRP at major industry events (e.g., NAB, Local Media Association, OOH conferences), enhancing the agency's reputation as a powerhouse in Direct and Local Investments.
• Other duties/responsibilities may be assigned from time to time.

SVP, Direct Investments

Vice President

• Act as a senior client leader, leading a team in the development of Media Strategy & Tactical Media Recommendations.
• Deliver upon client objectives while striving for a high level of creative media thinking.
• Work closely with others across MissionOne Media and BarkleyOKRP client experience teams.
• Partner closely with clients.

VP, Media Planning

Performance Marketing

• Responsible for campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Present at all key client presentations and meetings.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
• Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

Paid Social Supervisor

• Responsible for campaign campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Present at all key client presentations and meetings.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Keeps a pulse on all media buys and is ultimately responsible for the post-buy results and ongoing reporting.
• Updates Supervisor on status of current accounts on an ongoing basis and elevates and issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Oversees creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Stays current on all media trends and opportunities in the industry.

• Develop strategies and manage the performance of various paid social accounts
• Drive client performance and growth

Paid Social Specialist

• Support the execution of direct media placements across offline (TV, Radio, Print, OOH) and digital channels (CTV and Streaming Audio)
• Ensure smooth campaign execution, accurate reporting, and vendor coordination
• Develop understanding of direct media buy strategies and contribute to campaign success through organization, attention to detail, and collaboration

Specialist, Direct Investments

• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; audit, implement, and evangelize best practices across accounts, including targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and connect performance trends to campaign management.
• Strategy & Innovation: lead strategic planning for entire account(s); coordinate on testing roadmaps; explore additional strategies and lead testing planning, execution, and reporting.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary paid search contact; lead client calls and ensure timely follow-ups and responses.

Paid Search Specialist

• Responsible for the tactical planning, purchase, execution and delivery of linear and digital audio and video channels, print and OOH that are part of approved media plans.
• Establish appropriate tactical media strategies and budgets for clients and apply media measurements creatively.
• Responsible for campaign development, management and optimization within various platforms, such as Google Ads, Microsoft Advertising, Amazon, Pinterest, etc.
• Build relationships and maintain ongoing communications with media representatives.
• Serve as integral activation lead in key client communication and present at client presentations and meetings.
• Design optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Monitor media buys and own post-buy results and ongoing reporting; oversee creation of reporting dashboards.
• Oversee campaign tracking setup and implementation before launch with support from Ad Operations.
• Collaborate with finance team to resolve media billing issues and ensure strict adherence to client budgets while meeting objectives.
• Stay current on media trends and opportunities; other duties as assigned.

Supervisor, Direct Investments

• Leads and/or oversees campaign development, stewardship, optimization, and reporting within various platforms, such as Facebook/Instagram, Pinterest, Twitter, Snapchat, etc.
• Designs optimal buys in terms of cost efficiency, forecasting, account segmentation, bid management, goal delivery and vendor agreements.
• Negotiates the best possible rates, placements, and added value across managed service and PMP placements, documenting accordingly to share out with the larger team.
• Identifies new opportunities to supplement goals and formulate strategies to capitalize on new opportunities.
• Builds relationships and maintains ongoing communications with media representatives.
• Integral activation lead in key client communication.
• Manage, review, and perform daily account responsibilities for client portfolio.
• Updates Director on status of current accounts and team on an ongoing basis and elevates issues in a timely manner.
• Responsible for overseeing all campaign tracking set-up and implementation before launch of a campaign, with support from Ad Operations.
• Demonstrates thought leadership and professional communication skills by developing and delivering client facing materials.
• Provides oversight and works closely with other team members to meet client goals.
• Supports creation of all reporting dashboards and is integral in presentations to clients on an ongoing basis.
• Leads in collaboration with finance team members to resolve media billing issues.
• Ensures strict adherence to client budgets while meeting client objectives.
• Manages junior staff with training, projection prioritization, and client deliverables.
• Stays current on all media trends and opportunities in the industry.
• Other duties/responsibilities may be assigned from time to time.

Associate Director, Paid Social

• Develop strategies and manage the performance of various paid search accounts to drive client performance and growth.
• Paid Search Management in Google & Bing Platforms as well as through our proprietary tool: Deep Search.
• Performance Management: independently own managing to budgets and campaign targets to achieve or exceed client goals across accounts; create target management and tracking solutions.
• Campaign Structure: stewardship over campaign structure; proactively audit, implement, and evangelize best practices for targeting, ads, and scheduling.
• Reporting & Analysis: independently own and build regular and ad hoc client-facing reporting in Deep Search, Google Ads, Microsoft; diagnose account issues and pull together data from multiple sources to tell a coherent performance story.
• Strategy & Innovation: lead strategic planning for accounts; coordinate testing roadmaps and plans; own testing planning, execution, and reporting; explore additional strategies to enhance client performance.
• Communication & Storytelling: build and maintain strong client relationships; serve as primary point of contact for paid search inquiries; lead client calls and ensure timely follow-ups and email responses.
• Collaborate with internal teams on account marketing program integration and cross-channel coordination.

Paid Search Supervisor

• Assist with negotiation and placement of video buys that deliver on the goals of the media plan.
• Manage the execution of video buys ensuring schedules are entered correctly and updated as needed.
• Ensure complete accuracy of buy details including budgets and guaranteed delivery goals.
• Partner with trafficking/ops teams to ensure delivery of creative assets.
• Assist with preparation of client buy overviews.
• Support agency Upfront and Scatter negotiations through plan analysis, recommendations, and negotiations.
• Stay up-to-date on video marketplace trends on macro and micro scale.
• Partner with the integrated media team to report on campaign performance not only against deal terms but also client-specific KPIs and objectives.
• Build and keep collaborative relationships with media partners.
• Remain in constant communication with agency team members and clients, as needed, to share status of campaigns, bring forward new opportunities, or raise awareness of any unexpected issues.
• Assist with development of industry POVs and thought leadership.
• Lead in collaboration with finance team members to resolve media billing issues.
• Ensure strict adherence to client budgets while meeting client objectives.
• Other duties/responsibilities may be assigned from time to time.

Specialist, Video Investment

Director

• Oversees strategic direction, performance delivery, and client relationships across a portfolio of programmatic accounts
• Guides execution of best-in-class media strategies across DV360, The Trade Desk, and Amazon DSP
• Leads programmatic initiatives with a full-funnel approach and strategic thinking
• Acts as primary senior contact for client leadership and partners with internal teams to activate activation strategies

SVP, Direct Investments

VP, Media Planning

Paid Social Supervisor

Paid Social Supervisor

Paid Social Specialist

Specialist, Direct Investments

Paid Search Specialist

Supervisor, Direct Investments

Associate Director, Paid Social

Paid Search Supervisor

Specialist, Video Investment

Director, Programmatic