Barkley

Vice President

• Lead development of integrated media strategies across assigned accounts
• Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
• Ensure all deliverables align to that strategic direction and business objectives
• Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
• Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
• Serve as senior day-to-day strategic contact for clients
• Lead key client communications and presentations
• Build trusted relationships with senior client stakeholders
• Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
• Bring proactive media ideas that sharpen and enhance creative impact
• Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod
• Clearly delegate work while maintaining visibility into account health and team workload
• Protect focus and prioritization within the pod structure
• Provide direct, actionable feedback to elevate strategic rigor and team performance
• Build capability within the team, reducing unnecessary senior executional dependency over time
• Oversee media budgets and ensure disciplined financial management
• Maintain visibility into team bandwidth and staffing needs
• Identify workflow or process inefficiencies and implement improvements
• Partner with Activation and Finance to ensure seamless execution and billing accuracy
• Identify and drive organic growth opportunities rooted in strategic insight
• Contribute meaningfully to new business efforts as the media lead
• Apply marketplace insights to strengthen account-level strategy and team output

VP, Media Planning