Barkley

VP, Media Planning

Barkley

full-time

Posted on:

Location Type: Remote

Location: Colorado • Illinois • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $160,000 - $230,000 per year

Job Level

Lead

About the role

  • Lead development of integrated media strategies across assigned accounts
  • Establish and steward the strategic direction for each assigned client, ensuring alignment with broader portfolio priorities
  • Ensure all deliverables align to that strategic direction and business objectives
  • Apply audience insights, competitive intelligence, and marketplace trends to drive differentiated recommendations
  • Act as final quality reviewer of team output, ensuring rigor and clarity before client delivery
  • Serve as senior day-to-day strategic contact for clients
  • Lead key client communications and presentations
  • Build trusted relationships with senior client stakeholders
  • Integrate closely with Creative, Strategy, Analytics, CRM, Activation, and Finance teams to ensure cohesive planning output
  • Bring proactive media ideas that sharpen and enhance creative impact
  • Lead and mentor Directors, Supervisors, AMDs, and Planners within the pod
  • Clearly delegate work while maintaining visibility into account health and team workload
  • Protect focus and prioritization within the pod structure
  • Provide direct, actionable feedback to elevate strategic rigor and team performance
  • Build capability within the team, reducing unnecessary senior executional dependency over time
  • Oversee media budgets and ensure disciplined financial management
  • Maintain visibility into team bandwidth and staffing needs
  • Identify workflow or process inefficiencies and implement improvements
  • Partner with Activation and Finance to ensure seamless execution and billing accuracy
  • Identify and drive organic growth opportunities rooted in strategic insight
  • Contribute meaningfully to new business efforts as the media lead
  • Apply marketplace insights to strengthen account-level strategy and team output

Requirements

  • Bachelor’s degree or equivalent experience
  • 8+ years of media planning experience, including team leadership
  • Proven experience leading integrated planning across channels
  • Strong financial and media math proficiency
  • Executive-level presentation and storytelling skills
  • Deep knowledge of planning tools (Vivvix, Pathmatics, MRI-Simmons, Nielsen, SQAD, Guideline, etc.)
  • Strong cross-functional collaboration skills
Benefits
  • multiple health insurance options
  • flexible PTO
  • life insurance
  • 401K
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media planningfinancial managementmedia math proficiencyintegrated planningaudience insightscompetitive intelligencemarketplace trendsstrategic directionclient communicationsteam leadership
Soft Skills
strategic thinkingrelationship buildingmentoringdelegationfeedback deliverycollaborationpresentation skillsstorytellingproblem-solvingteam performance enhancement
Certifications
Bachelor’s degree