Product and Growth Marketing Manager
Eurofins
Growth Marketing Manager
NoGood
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $65,000 - $100,000 per year
Job Level
Mid-LevelSenior
Tech Stack
JavaScriptWordPress
About the role
- Provide strategic insight on emerging trends and industry developments as they impact the social media/paid search landscape.
- Launch ad campaigns across paid social and paid search for many clients.
- Become an expert on our clients' brands and goals and develop creative solutions that boost the brand’s reputation and conversions.
- Drive content marketing initiatives for NoGood as well as NoGood’s partners.
- Understanding data in Google Analytics, Google Search Console, Ahrefs, etc, to identify why organic traffic is increasing/not increasing/staying the same and develop an actionable plan to achieve higher traffic month over month.
- Leverage keyword and competitor research to formulate a content calendar for each of our clients.
- Own email, SMS, and other retention programs to nurture users throughout the customer journey.
- Segment audiences and create personalized campaigns that drive engagement and conversions.
- Build automated flows and test messaging strategies for maximum impact.
- Creating multi-channel brand awareness strategies for a variety of clients and NoGood.
- Experimenting with different content creation styles (from video to copy) and bringing your unique POV into the mix.
- Analyzing and reporting on content performance across multiple social platforms to regularly inform strategy.
Requirements
- Minimum 3+ years of experience of Paid Social (Meta platforms, LinkedIn, Youtube, TikTok, etc.)
- Minimum 3+ years of experience of Paid Search (Google ads and Bing ads)
- Minimum 3+ years of experience in CRO.
- Hands-to-keyboard experience managing campaign setup, targeting, bidding, and ongoing optimization to hit CPA, ROAS, and other growth goals.
- Lead A/B and multivariate testing to continuously improve conversion rates and user acquisition funnels.
- Spent at least 7 figures in ad spend ($1 million - $10 million minimum) across your career.
- Expertise with the intersection of paid, owned and earned media in social and search campaign orchestration.
- Minimum 3+ years in SEO, content strategy, search marketing, or growth roles (AEO/GEO experience a major plus).
- Ability to think at both the technical (structured data, AI crawlers, entity SEO) and strategic (brand narrative, growth) levels.
- Experience with Google Custom Search, Google Search Console and Google Analytics and experience creating and maintaining project schedules using project management systems.
- Experience using Screaming Frog, SEMRush, MOZ, Ahrefs, and other SEO tools.
- Adequate knowledge of HTML, CSS, JavaScript.
- 1+ years of content marketing in driving high volume of organic traffic growth (big plus if you also have SEO experience!).
- Strong editorial background that enables you to review, optimize and publish content at a fast pace.
- Experience with content management systems (CMS) like WordPress, HubSpot, or similar.
- Strong writing, editing, and storytelling abilities for creating data-driven content insights.
- Experience with Google Custom Search, Google Search Console and Google Analytics.
- Experience creating and maintaining content calendars and project schedules using a project management system.
- Minimum 3+ years experience developing and executing a full-funnel lifecycle marketing strategy to drive user engagement, retention, and reactivation.
- Minimum 3+ years experience managing and optimizing multi-channel CRM programs (email, SMS, in-app, etc).
- Proven experience building automated journeys and campaigns that guide users from activation through renewal or repurchase.
- Deep understanding of email and SMS marketing strategy, automation, and segmentation.
- Hands-on experience with lifecycle tools such as Braze, Iterable, Klaviyo, HubSpot, or Customer.io.
- Experience running A/B and multivariate tests and using data to inform optimization.
- Knowledge of user journey mapping, customer segmentation, and behavioral triggers.
- Minimum 3+ years experience building engaged brand communities on social media channels including Meta, TikTok, X, Youtube, LinkedIn, etc.
- A good pulse on the language of the Internet and understanding of the subcultures/trends of TikTok, Instagram, YouTube, X, etc.
- Strong copywriting skills when it comes to both long and short-form copy.
- Experience working with or managing content creators.
- Paid media and SEO experience is a major plus!
Benefits
- Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
- Health First: Premium Medical, Dental & Vision Coverage
- Flex Work Environment: hybrid at HQ and remote globally
- Set Up Shop: Home Office Stipend
- Recharge Anytime: Unlimited PTO Plan
- Family First: Paid Parental Leave Plan
- Secure Your Future: 401(k) Plan with Employer Matching
- Level Up: Mentorship & Career Growth Support
- Always Be Learning: Access to Top-tier Resources & Industry Experts
- Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
- Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
- Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
- Grow With Us: Endless Opportunities to Lead & Succeed
- Keep on Shining: Ongoing Employee Development Programs
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Paid SocialPaid SearchCROA/B TestingSEOHTMLCSSJavaScriptContent MarketingEmail Marketing
Soft skills
Strategic ThinkingCreative Problem SolvingAnalytical SkillsStrong WritingEditingStorytellingAudience SegmentationCampaign ManagementCollaborationAdaptability
