Myriad Genetics

Product Marketing Strategy Senior Manager - Launch Excellence, Oncology

Myriad Genetics

full-time

Posted on:

Origin:  • 🇺🇸 United States • Utah

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Salary

💰 $117,300 - $140,800 per year

Job Level

Senior

Tech Stack

SaltStack

About the role

  • Lead the planning, development, and execution of multiple strategic launch initiatives for the Prolaris product line, with full accountability for timelines, deliverables, budgets, and outcomes.
  • Define and approve launch strategies, KPIs, and post-launch measurement frameworks to ensure tangible business impact.
  • Proactively identify growth opportunities, competitive threats, and market trends, and translate these into actionable strategic plans.
  • Provide executive-level updates on launch readiness, market conditions, and performance metrics.
  • Serve as the primary leadership point for urologist and radiation oncologist targeted launches, ensuring all functions are aligned to a unified vision.
  • Direct and motivate cross-functional teams, driving accountability and ensuring milestones are met without delays.
  • Influence senior stakeholders to secure resources, remove barriers, and optimize decision-making.
  • Establish governance processes for launch readiness, risk management, and contingency planning.
  • Leverage advanced market research, competitive intelligence, and customer insights to refine and differentiate launch strategies.
  • Collaborate with the Marketing Manager – Prolaris to ensure alignment with brand positioning and ongoing market priorities.
  • Anticipate competitive responses and design preemptive counterstrategies.
  • Oversee the development of high-quality launch assets, including targeted sales enablement tools, customer-facing campaigns, and educational resources.
  • Ensure messaging is consistent, compelling, and tailored to priority audiences and aligns with on-market position and messaging
  • Lead sales training and engagement activities to ensure full commercial readiness at launch.
  • Monitor and analyze launch performance against defined KPIs, including adoption, market share, and revenue growth.
  • Lead post-launch reviews to extract insights, codify best practices, and continuously improve the organization’s launch playbook.
  • Drive the adoption of new processes and tools to increase launch efficiency and effectiveness across the oncology portfolio.

Requirements

  • Bachelor’s degree in marketing, life sciences, business, or related field or equivalent experience in Marketing required; advanced degree preferred
  • 8+ years of marketing experience with 5+ years of B2B clinical product marketing preferred
  • Clinical knowledge or understanding of oncology or urology with marketing product launch in these therapeutic areas preferred
  • Experience marketing a prostate cancer product preferred
  • Experience marketing and launching multiple products in oncology space preferred
  • Product upstream marketing experience for an HCP / patient-facing physician audience in biotech, medical device, or similar industry required
  • Must have experience:
  • launching and supporting existing products
  • owning and driving product and product portfolio marketing strategy and tactics
  • creating clinical marketing content
  • managing agency relationships, priorities, and budgets
  • Product launch experience:
  • Experience marketing and launching new products in Urology and/or Oncology clinical area(s), targeting urologists, medical oncologists, or radiation oncologists.
  • Proven track record of independently leading complex product launches from strategy to execution, ideally in a regulated environment.
  • Experience leading cross-functional teams
  • Experience in executive presentation including value proposition and business case development
  • Demonstrated ability to create and implement strategic marketing plans that deliver measurable business results.
  • Advanced business acumen with the ability to synthesize complex scientific and clinical data into clear commercial direction.
  • Strong stakeholder management and influencing skills, with the ability to align cross-functional teams at all levels.
  • Exceptional organizational, communication, and project management skills.
  • 15-20% travel