Product Marketing

• Craft Compelling Positioning & Messaging: Own the end-to-end narrative for AI solutions. Translate deeply technical capabilities—like custom vertical indexes, agentic AI deployment, and secure, real-time knowledge infrastructure—into crisp, benefit-led messaging for business and technical stakeholders.
• Define & Segment Target Audiences: Develop audience segmentation and personas (e.g., CTOs, heads of AI, digital transformation leaders, data architects) to tailor GTM strategies for enterprise, vertical, and mid-market segments.
• Drive Adoption & Awareness: Lead campaigns, webinars, and events that educate the market on You.com solutions. Activate high-value accounts with ABM programs and technical enablement initiatives.
• Enable the Field: Build and launch content that accelerates the sales cycle—case studies, ROI calculators, vertical solution briefs, competitive benchmarks, and battlecards—enabling our sales and customer teams to engage effectively with decision-makers.
• Accelerate Customer Success: Partner with product and engineering to shape roadmap and adoption loops based on market feedback. Highlight customer stories and proven processes—from discovery workshops to production deployments—to drive credibility and trust.
• Optimize Monetization & Growth: Shape monetization strategies (usage-based, custom pricing, value-based packaging) to support both land-and-expand and enterprise co-sell motions.
• Champion Thought Leadership: Position You.com as the trusted infrastructure partner for enterprise AI transformation, advancing our vision of ending ‘shallow search’ and empowering agentic workflows with secure, compliant, and real-time AI capabilities.

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