Product Marketing Lead – GTM
Stripe
Senior Product Marketing Manager
You.com
full-time
Posted on:
Location Type: Remote
Location: Remote • California • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $185,000 per year
Job Level
Senior
About the role
- Craft Compelling Positioning & Messaging: Own the end-to-end narrative for AI solutions. Translate deeply technical capabilities—like custom vertical indexes, agentic AI deployment, and secure, real-time knowledge infrastructure—into crisp, benefit-led messaging for business and technical stakeholders.
- Define & Segment Target Audiences: Develop audience segmentation and personas (e.g., CTOs, heads of AI, digital transformation leaders, data architects) to tailor GTM strategies for enterprise, vertical, and mid-market segments.
- Drive Adoption & Awareness: Lead campaigns, webinars, and events that educate the market on You.com solutions. Activate high-value accounts with ABM programs and technical enablement initiatives.
- Enable the Field: Build and launch content that accelerates the sales cycle—case studies, ROI calculators, vertical solution briefs, competitive benchmarks, and battlecards—enabling our sales and customer teams to engage effectively with decision-makers.
- Accelerate Customer Success: Partner with product and engineering to shape roadmap and adoption loops based on market feedback. Highlight customer stories and proven processes—from discovery workshops to production deployments—to drive credibility and trust.
- Optimize Monetization & Growth: Shape monetization strategies (usage-based, custom pricing, value-based packaging) to support both land-and-expand and enterprise co-sell motions.
- Champion Thought Leadership: Position You.com as the trusted infrastructure partner for enterprise AI transformation, advancing our vision of ending ‘shallow search’ and empowering agentic workflows with secure, compliant, and real-time AI capabilities.
Requirements
- 7+ years in product marketing or related field for enterprise SaaS, AI infrastructure, or developer platforms; experience with AI/ML, LLM, or search products strongly preferred.
- Proven ability to translate complex technical features into clear, differentiated value narratives for C-level, business, and technical audiences.
- Deep understanding of enterprise buyer needs—especially in industries like retail, media, healthcare, finance, and hospitality, where custom AI agents and domain-specific search unlock transformative outcomes.
- Experience launching or scaling GTM for technical products with API, managed service, and/or infrastructure components.
- Track record of building sales enablement assets, content marketing campaigns, and technical collateral that drive pipeline and adoption.
- Familiarity with AI/ML infrastructure concepts (RAG, vector databases, semantic search, agentic workflows) and enterprise requirements for security, privacy, and compliance.
- Comfortable moving fast, owning outcomes, and collaborating cross-functionally in a dynamic, high-growth environment.
- Bonus: Direct experience marketing managed AI services, agent frameworks, or verticalized AI solutions.
Benefits
- Hubs in San Francisco and New York City offering regular in-person gatherings and co-working sessions
- Flexible PTO with U.S. holidays observed and a week shutdown in December to rest and recharge*
- A competitive health insurance plan covers 100% of the policyholder and 75% for dependents*
- 12 weeks of paid parental leave in the US*
- 401k program, 3% match - vested immediately!*
- $500 work-from-home stipend to be used up to a year of your start date*
- $1,200 per year Health & Wellness Allowance to support your personal goals*
- The chance to collaborate with a team at the forefront of AI research
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingAI infrastructuredeveloper platformsAI/MLLLMsearch productsGTM strategiessales enablementcontent marketingtechnical collateral
Soft skills
communicationcollaborationleadershipadaptabilitystrategic thinkingaudience segmentationcustomer successthought leadershipoutcome ownershipdynamic environment
