Senior Product Marketing Manager
Aiwyn
Product Marketing Manager – Advanced Cell Systems Portfolio
Bio-Techne
full-time
Posted on:
Location Type: Remote
Location: Remote • Minnesota • 🇺🇸 United States
Visit company websiteSalary
💰 $87,600 - $144,000 per year
Job Level
Mid-LevelSenior
About the role
- Design, build and execute high-impact go-to-market (GTM) programs to drive revenue growth for our Proteins portfolio in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
- Lead the development and execution of strategic multi-channel integrated marketing plans to acquire and convert new customers and engage, retain, and grow existing customers.
- Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
- Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, and critical market success factors.
- Collaborate with key cross-functional partners (Product Management, Brand, Marcom) to ensure alignment of marketing plans for new products and on-market product improvements.
- Formulate and implement marketing strategies at the portfolio level, executing programs to boost brand awareness and demand generation.
- Maintain campaign/program KPI and metrics dashboards, regularly reporting on the effectiveness of marketing activities. Adjust tactics as needed to maximize performance.
- Manage marketing budgets and optimize the promotional mix on campaigns/programs to achieve a high return on investment.
- Develop and deliver product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
- Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities.
Requirements
- Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
- 5-8 years of experience in the life sciences industry with at least 4 years in a product marketing function.
- Able to develop and communicate the unique value and promise that Bio-Techne products offer to life science research customers.
- Able to understand, integrate and synthesize insights across customers, competitors, business areas and markets to inform customer-centric programs.
- Excellent content development skills with demonstrated understanding of customer journeys and content marketing best practices.
- Able to develop and execute multi-channel customer-centric marketing programs to achieve business objectives.
- Experience in developing successful demand generation initiatives using multi-channel strategies to drive funnel fulfillment, with a particular focus on digital marketing and web-driven customer journeys.
- Intimate understanding of the NPI commercialization process, and developing and executing successful NPI launch plans.
- Demonstrated experience in training commercial teams and building compelling customer facing promotional content.
- Able to work effectively and independently in a fast growing, highly collaborative environment.
- Demonstrated ability to get things done, build consensus, resolve conflict, and solve tough business problems, working in concert with others.
- Excellent communication, presentation, interpersonal and relationship building skills at all organizational levels.
Benefits
- medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield
- 401k plans
- employee stock purchase plan (ESPP)
- Health Saving Account (HSA)
- Flexible Spending Account (FSA)
- Dependent Care FSA
- mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs
- employee resource groups, volunteer paid time off, employee events, and charity drives
- accrued leave policy with paid holidays, paid time off, and paid parental leave
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcontent developmentdemand generationmulti-channel marketingdigital marketingNPI commercializationcustomer-centric programsmarketing strategiesKPI managementbudget management
Soft skills
communicationpresentationinterpersonal skillsrelationship buildingcollaborationproblem solvingconsensus buildingindependenceadaptabilityleadership
Certifications
Bachelor’s degree in BiologyBachelor’s degree in BiochemistryMBAadvanced degree in related discipline
