B2B Product Marketing Lead
ClassDojo
Senior Product Marketing Specialist – Reagent Solutions
Bio-Techne
full-time
Posted on:
Location Type: Remote
Location: Remote • Minnesota • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Support and lead execution of high-impact go-to-market (GTM) programs to drive revenue growth for our RSD portfolios in key customer segments, including academia, biotech, pharma, immunology, immune cell therapy and regenerative medicine.
- Develop and write strategic multi-channel integrated marketing content to acquire and convert new customers and engage, retain, and grow existing customers.
- Collaborate with product management and scientific applications teams to develop and promote high-value portfolio-specific content across the marketing funnel including brochures, webpages, webinars, posters, and sales tools for new and existing products.
- Create product launch toolkits that provide impactful new product messaging and education to our commercial teams, including product training, positioning, key messaging, and customer facing materials.
- Attend and support industry conferences and tradeshows to generate leads and identify new business opportunities.
Requirements
- Bachelor’s degree in Biology, Biochemistry or related discipline, advanced degree or MBA preferred.
- 3+ years of marketing experience in the life sciences industry, biotech or related field, product marketing experience preferred.
- Tactical marketing experience in multiple channels including web, SEO, SEM, display, email, events, and 3rd party advertising.
- Strong copywriting skills with the ability to create promotional scientific content.
- Knowledge of the following key competencies: 4Ps and marketing mix, marketing communication, segmentation, value proposition and marketing program development.
- Understanding of key digital media channels and how they influence customer behavior.
Benefits
- Competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield.
- 401k plans.
- Employee stock purchase plan (ESPP).
- Health Saving Account (HSA).
- Flexible Spending Account (FSA).
- Dependent Care FSA.
- Mentorship, promotional opportunities, training and development, tuition reimbursement.
- Employee resource groups, volunteer paid time off, employee events, and charity drives.
- Accrued leave policy with paid holidays, paid time off, and paid parental leave.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketingcopywritingSEOSEMdigital mediamarketing communicationsegmentationvalue propositionmarketing program developmentproduct marketing
Soft skills
collaborationleadershipstrategic thinkingcommunicationcustomer engagementcontent creationtactical executioncustomer retentionteam supportevent participation
Certifications
Bachelor’s degree in BiologyBachelor’s degree in BiochemistryMBA
