VP Franchise Ops, Owner Relations – Essentials Portfolio Americas
Hyatt
Director, Ad Operations
MyFitnessPal
full-time
Posted on:
Location Type: Remote
Location: Remote • New York • 🇺🇸 United States
Visit company websiteSalary
💰 $170,000 - $250,000 per year
Job Level
Lead
About the role
- Lead the vision, strategy, and execution of MyFitnessPal’s advertising operations across direct and programmatic channels
- Grow and mentor a high-performing team
- Develop processes and yield strategies that scale
- Engage with strategic partners to optimize campaigns and maximize revenue
- Oversee the delivery and optimization of all direct-sold and programmatic campaigns
- Develop and own yield management strategies across direct and indirect channels
- Act as a senior client-facing partner, collaborating with key advertisers and agencies
- Manage and deepen relationships with SSPs, DSPs, and ad tech partners
- Partner with Finance to manage investments across technology, headcount, and vendors
- Advocate for advertising needs within the broader organization
Requirements
- 10+ years of progressive experience in digital advertising operations
- Deep expertise in ad servers (e.g., Google Ad Manager), SSPs, DSPs, header bidding, programmatic platforms, and measurement tools
- Proven track record of building and developing high-performing operations teams, with strong coaching and mentorship skills
- Ability to design and implement yield strategies, workflow innovations, and operational best practices
- Comfort presenting insights and recommendations directly to advertisers, agencies, and senior stakeholders
- Ability to analyze complex campaign and revenue data, extract insights, and influence business strategy
- Excellent verbal and written communication skills, with the ability to translate technical concepts to executive, client, and cross-functional audiences
- Proactive in identifying emerging trends, testing new approaches, and scaling best practices
Benefits
- healthcare
- parental planning
- mental health benefits
- annual performance bonus
- 401(k) plan and match
- responsible time off
- monthly wellness and technology allowances
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital advertising operationsad serversGoogle Ad ManagerSSPsDSPsheader biddingprogrammatic platformsmeasurement toolsyield strategiesoperational best practices
Soft skills
coachingmentorshipcommunicationpresentationanalytical skillsinsight extractioninfluenceproactivityrelationship managementteam leadership
