MyFitnessPal

Artificial Intelligence

• Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
• Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
• Contribute to retention and engagement initiatives through channel execution and lifecycle insights
• Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
• Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
• Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
• Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
• Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
• Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution
• Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed

Senior Growth Marketing Specialist

Software Engineer

• Build strong relationships and regularly converse with Engineering and Product leaders across teams to proactively identify collaboration and platform opportunities
• Balance product platform delivery with foundational improvements to core services and mobile clients, ensuring scalability, reliability, and long-term sustainability
• Take a hands-on approach to delivery management, maintaining a healthy backlog, prioritizing technical debt and maintenance work, and ensuring predictable execution
• Own and elevate engineering quality standards by championing testing practices, fostering continuous improvement, and strengthening delivery rigor
• Coach and develop engineers through mentorship, performance management, and career growth support, while maintaining strong team health and engagement

Engineering Manager – Product Platform

• Execute paid advertising campaigns across major digital platforms, including Meta, TikTok, Google, Snapchat, and other emerging channels
• Proactively identify and recommend specific acquisition improvements and channel optimizations based on performance analysis
• Contribute to retention and engagement initiatives through channel execution and lifecycle insights
• Identify growth experiments, conversion opportunities, and user acquisition improvements in partnership with product and analytics teams
• Analyze campaign performance, including CAC, ROAS, payback periods, creative performance, funnel conversion, and retention metrics
• Collaborate with creative, influencer, product, and analytics teams to turn insights into growth actions
• Build and maintain testing frameworks for paid ads, creative, landing pages, and offers
• Support a high-velocity growth culture through structured experimentation, clear reporting, and disciplined execution
• Help Cal AI maintain a high-velocity growth culture through rapid experimentation, clear reporting, and disciplined execution
• Manage multiple projects simultaneously, making informed tradeoffs and escalating risks to your manager as needed.

Growth Marketing Specialist

Client Partner

• Serve as the primary point of contact for high-value clients and strategic agency partners
• Develop and execute account plans that drive revenue, client satisfaction, and long-term retention
• Consult with clients on their advertising strategies, offering solutions across MyFitnessPal to meet business goals
• Collaborate closely with internal teams including Ad Ops, Rev Ops and Product to ensure flawless execution of campaigns
• Use data-driven insights to evaluate campaign performance, optimize strategies, and communicate results
• Identify opportunities for upselling and cross-selling within existing accounts
• Lead contract negotiations and manage deal structures
• Stay informed on industry trends, competitor offerings, and emerging technologies in the advertising landscape

MyFitnessPal

Senior Growth Marketing Specialist

Engineering Manager – Product Platform

Growth Marketing Specialist

Senior Client Partner, Advertising – Health, Beauty & Personal Care

Senior Client Partner, Advertising – Electronics & Entertainment