Director, GTM and Marketing Operations
Backblaze
CloudTableau
Job Level
Senior
Tech Stack
Tableau
About the role
- Lead CRM strategy and execution of casino brands at The Multiple Group
- Own CRM planning, execution, and optimisation to deliver measurable impact and improved ROI
- Brief, plan, and manage CRM campaigns end-to-end across multiple brands
- Ensure campaigns align with brand objectives, player journeys, and retention goals
- Develop and manage audience segmentation strategies for precise targeting
- Leverage data to improve campaign personalisation and effectiveness; use Excel/Tableau/Power BI for reporting and visualisation
- Lead and mentor a CRM team; set objectives and ensure high performance
- Collaborate with cross-functional teams including marketing, product, and analytics
- Analyse campaign performance, produce post-campaign reports with optimisation recommendations
- Monitor and manage CRM bonus spend and campaign costs
- Propose improvements to CRM strategy, tools, and processes; contribute to Group-level CRM initiatives
Requirements
- Proven experience in a senior CRM role, preferably within gaming, entertainment, or digital consumer industries
- Strong understanding of CRM campaign briefing, execution, and analysis
- Excellent knowledge of customer segmentation, lifecycle management, and retention strategies
- Ability to manage budgets and bonus costs effectively
- Strong analytical skills with proficiency in Excel and/or analytical tools such as Tableau or Power BI
- Leadership experience with proven ability to manage and develop teams
- Excellent communication and stakeholder management skills
- Proactive mindset with the ability to suggest and implement ROI-driving improvements
- Minimum experience: Senior Manager/Supervisor level
