Head of Performance Marketing
United Tech
FirebaseTableau
Job Level
Lead
Tech Stack
Tableau
About the role
- Scale Headway App’s user acquisition through Google Ads campaigns.
- Collaborate with the Product team to design new funnels and run product experiments.
- Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
- Improve funnel conversions (CRO) in partnership with the Product team.
- Test creatives, audiences, and bidding strategies to maximize growth.
- Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
- Build and maintain automations and scripts to streamline campaign management and optimization.
Requirements
- Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
- Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
- Solid understanding of marketing metrics
- Ability to analyze data and uncover causal relationships.
- Hands-on experience with scripts and campaign automation.
- Experience working on CRO initiatives with product teams is a strong plus.
- Alignment with the values of our team ( SELECT ).
