Headway EdTech

PPC Specialist

Headway EdTech

full-time

Posted on:

Location: 🇺🇦 Ukraine

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Scale Headway App’s user acquisition through Google Ads campaigns.
  • Collaborate with the Product team to design new funnels and run product experiments.
  • Analyze data, metrics, and test outcomes to make decisions grounded in data-driven insights.
  • Improve funnel conversions (CRO) in partnership with the Product team.
  • Test creatives, audiences, and bidding strategies to maximize growth.
  • Work closely with Creative Marketing, Product Marketing, and Analytics teams to drive new user growth.
  • Build and maintain automations and scripts to streamline campaign management and optimization.

Requirements

  • Proven experience with Google Ads (PMax, Search, Demand Gen, Display).
  • Strong knowledge of analytical tools such as Google Analytics, Tableau, Mixpanel, Amplitude, etc.
  • Solid understanding of marketing metrics
  • Ability to analyze data and uncover causal relationships.
  • Hands-on experience with scripts and campaign automation.
  • Experience working on CRO initiatives with product teams is a strong plus.
  • Alignment with the values of our team ( SELECT ).
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