Media PPC Specialist, Demand Gen, GDN
appflame
Tableau
Head of Performance Marketing
United Tech
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇦 Ukraine
Visit company websiteJob Level
Lead
Tech Stack
FirebaseTableau
About the role
- Take full ownership of marketing strategy, budgets, and growth for a global product
- Lead the charge toward $1.2M monthly marketing spend, impacting acquisition, retention, and monetization in Tier-1 markets
- Develop and execute a comprehensive growth strategy
- Scale the product to a monthly budget of $1,200,000 within defined KPIs
- Build a traffic and product-marketing hypothesis roadmap to improve marketing metrics through continuous experimentation
- Coordinate and manage a cross-functional team (UAM, Creative, ASO, PMM) to achieve KPI
- Establish testing frameworks, scaling rules, and control systems for CPA and ROI
- Lead, hire, and grow your team – hold 1:1s, performance reviews, and expand the department
Requirements
- 5+ years of experience in performance marketing for mobile apps (preferably in video streaming / live / social apps)
- Proven track record of managing $1M+ monthly budgets and leading teams of 5+ people
- Deep understanding of unit economics, cohort analysis, and performance marketing metrics
- Strong knowledge of advertising auctions, attribution models, and MMP tools
- Hands-on experience in traffic acquisition and scaling channels
- Expertise in marketing analytics with BI tools (Tableau, Data Studio, AppsFlyer, Firebase)
- Experience with MarTech solutions and process automation
- Understanding of ASO, SEO, marketing funnels, and influencer collaborations
- Ownership mindset and strategic thinking with a focus on measurable growth outcomes
Benefits
- 20 paid vacation days, 15 sick days, and 6 additional days off for family events
- Up to 10 additional days off for public holidays
- 100% medical insurance coverage
- Sports and equipment reimbursement
- Team building events, corporate gifts, and stylish merch
- Financial and legal support
- Position retention and support for those who join the Armed Forces of Ukraine
- Participation in social initiatives supporting Ukraine
- Work from our Kyiv hub or remotely with a flexible schedule
- Modern equipment or depreciation of your own tools
- Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
- 70% of our heads and leads have grown into their roles here – so can you!
- Performance-oriented reviews and Individual Development Plans (IDPs)
- Reimbursement for professional courses and English classes
- Corporate library, book club, and knowledge-sharing events
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
performance marketingtraffic acquisitionunit economicscohort analysisadvertising auctionsattribution modelsmarketing analyticsASOSEOprocess automation
Soft skills
ownership mindsetstrategic thinkingteam leadershipcross-functional collaborationcommunicationperformance reviewsbudget managementexperimentationKPI achievementgrowth mindset
