Headway EdTech

Marketing

• Explore the market and competitors to identify trends and translate them into creative ideas.
• Generate and test creative hypotheses for advertising campaigns.
• Create clear and structured briefs for designers (mostly video creatives) to bring ideas to life.
• Use AI tools to generate images, videos, and creative concepts faster and more efficiently.
• Analyze performance metrics of tested creatives (CTR, CPA, ROAS) and generate new ideas to improve results.
• Discover and implement new tools and approaches to enhance the creative process and automate routine tasks.
• Participate in shoots for advertising creatives, collaborating with our in-house video production team.

Creative Marketing Specialist