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Creative Copywriter
Headway EdTechMarketing Creative Copywriter at Headway Inc, developing engaging content for Nibble's brand across social media and communication channels. Collaborating with diverse teams to craft impactful messaging.
Tech Stack
Tools & technologiesSpark
About the role
Key responsibilities & impact- Craft social-first content: Write engaging posts for Instagram, TikTok, and Threads that stop the scroll and spark curiosity.
- Build the voice: Own and evolve Nibble's Tone of Voice — create guidelines, run internal workshops, and make sure every word feels like Nibble.
- Drive creative strategy: Develop ad copy, messaging frameworks, and campaign ideas that resonate and convert.
- Shape the brand: Write taglines, campaign names, and key messaging that define how millions experience Nibble.
- Collaborate across teams: Work closely with growth marketing, design, product, and other functions to align copy with strategy.
- Test and iterate: Apply a data-driven mindset — form hypotheses, analyze performance, and refine based on what works.
- Write across formats: From punchy headlines to long-form content, landing pages to paid ads — your versatility will shine.
Requirements
What you’ll need- 2+ years writing marketing copy in English with a portfolio that showcases range and creativity.
- Content marketing or agency experience that taught you how to adapt, collaborate across teams, and deliver under deadlines.
- Format versatility: Confident writing for social media, ads, landing pages, and adapting tone for different funnel stages.
- Clarity is your superpower: You make complex ideas simple and engaging, backed by strong research and fact-checking skills.
- Data-informed approach: You create with intuition but validate with metrics — test, analyze, iterate.
- English proficiency: B2+/C1 level — you write like a native or close to it.
- Ukrainian — native speaker (team communication is in Ukrainian).
- Alignment with our SELECT values.
Benefits
Comp & perks- Work within an ambitious team on a socially impactful education product.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Personal development plan.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities: running, yoga, boxing, and more.
- Corporate holidays: we go on a week-paid holiday to rest and recharge twice a year.
- Besides that, we provide 20 paid vacation days per year.
- Supporting initiatives that help Ukraine.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing copywritingcontent marketingad copy developmentmessaging frameworkscampaign strategydata analysisfact-checkingformat versatilitysocial media writinglanding page writing
Soft Skills
creativitycollaborationadaptabilityclaritystrong research skillsdata-driven mindsetcommunicationtime managementproblem-solvingattention to detail