Creative Marketing Specialist – RnD

Headway EdTech

Creative Marketing Specialist for Headway Inc., innovating marketing strategies and engaging in data-driven user research. Collaborate across a cross-functional team to drive impactful educational products.

Posted 6/20/2026full-timeRemote • 🇺🇦 UkraineJuniorWebsite

About the role

Key responsibilities & impact

Generate creative hypotheses based on user research, market trends, and performance data.
Develop concepts and scripts for video, static, and interactive creatives.
Prepare clear briefs for designers and actors/UGC creators to execute efficiently.
Analyze test results (A/B & experiments), extract insights, and iterate on the approach.
Stay on top of trends across social platforms, the advertising industry, and broader culture.
Participate in workshops and brainstorms with team leads and cross-functional partners.
Document experiments (what worked/what didn’t).

Requirements

What you’ll need

1+ year of experience in performance marketing (SMM, Content Producer, UGC Creator, Creative Marketing Specialist, Creative Producer).
Solid grasp of performance marketing fundamentals and the role creative plays in driving results.
Idea generation mindset: produce unconventional ideas and frame them as testable hypotheses.
Structured, systematic work style with strong organization and follow-through.
Analytical thinking: comfortable with marketing metrics, experimentation, and large data sets.
Critical evaluation skills: assess concepts, identify potential, and improve them based on data.
English level B2 or higher.

Benefits

Comp & perks

Work within an ambitious team on a socially impactful education product.
An office with a reliable shelter, generators, satellite internet, and other amenities.
Access to our corporate knowledge base and professional communities.
Personal development plan.
Compensation for English language learning, external training, and courses.
Medical insurance and full sick leave compensation.
Company doctor and massage in the office.
Sports activities: running, yoga, boxing, and more.
Corporate holidays: we go on a week-long holiday to rest and recharge twice a year.
Supporting initiatives that help Ukraine.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

performance marketingA/B testingdata analysishypothesis generationcreative developmentcontent productionuser-generated content (UGC)marketing metricsexperimentationconcept evaluation

Soft Skills

analytical thinkingorganizational skillscritical evaluationidea generationcollaborationcommunicationsystematic work stylecreativityfollow-throughtrend awareness