Mudflap

Account Executive

• Responsible for the end-to-end sales process from prospecting to close, which includes outbound lead generation, customer engagement, and business case development.
• Research target accounts to identify key decision-makers, understand business challenges, and build persona-based value propositions
• Present Mudflap's value proposition through engaging product demonstrations and industry knowledge to delight customers.
• Utilize solution and value-selling techniques along with overcoming objections to guide sales processes to close effectively
• Accurately forecast and maintain a robust pipeline

Account Executive – Fuel Card

• Own the end-to-end sales process, including outbound prospecting, discovery, demos, and close
• Build and develop new-vertical pipeline for freight customers
• Research target accounts to identify decision-makers and tailor value propositions
• Present Mudflap’s product with confidence, industry knowledge, and clear ROI
• Navigate objections and close complex deals using solution- and value-selling techniques
• Accurately forecast and maintain a healthy, well-documented pipeline

Account Executive – Freight

Marketing

• Develop and Execute Paid Growth Strategies: Lead the creation and management of comprehensive paid acquisition strategies across digital platforms (Google Ads, Facebook, Apple, LinkedIn, etc.) to fuel app downloads, owner-operator acquisition, and B2B demand generation for SMB fleets.
• Campaign Management: Oversee the end-to-end management of paid campaigns, including keyword research, audience targeting, bid management, and creative strategy. Test and optimize across channels to maximize ROI.
• Channel Optimization: Identify and evaluate new and existing paid channels for effectiveness in driving acquisition at scale, focusing on cost-per-install (CPI), cost-per-lead (CPL), and cost-per-acquisition (CPA).
• Performance Tracking & Reporting: Analyze performance data and provide actionable insights to optimize campaigns. Create regular reports on key metrics (CAC, LTV, CTR, ROAS) and provide recommendations for scaling and improving efficiency.
• Collaboration with Cross-Functional Teams: Work closely with the product, sales, and operations teams to align paid media strategies with broader business objectives, ensuring seamless execution of campaigns and alignment with product offerings.
• Budget Management: Own the paid marketing budget, ensuring that spend is effectively allocated to meet growth goals while optimizing for efficiency and cost-effectiveness.
• A/B Testing: Run creative and copy A/B tests to refine and improve messaging across all paid marketing efforts.
• Market Research & Audience Insights: Stay on top of industry trends and conduct market research to understand the competitive landscape and find new opportunities to expand market reach.
• Vendor & Partnership Management: Collaborate with external partners, agencies, and vendors to drive paid growth and ensure best practices in campaign management.

Paid Marketing Lead

Underwriter

• Assess the creditworthiness of loan applicants by analyzing financial data, credit reports, and other relevant information
• Determine the risk level associated with lending and make informed decisions based on established criteria
• Evaluate exceptions to credit policy carefully and make recommendations to the leadership team
• Collaborate with internal teams to streamline the underwriting process and ensure timely completion of applications
• Conduct periodic reviews of existing customers to evaluate credit limit changes and recommend appropriate changes
• Communicate effectively with clients, providing clear explanations of underwriting decisions and assisting in resolving inquiries

Underwriting Analyst

Customer Support

• Provide customer support via phone, email, and chat
• Resolve customer inquiries and technical issues
• Maintain accurate customer records in CRM system
• Collaborate with internal teams to escalate complex issues

Account Executive – Fuel Card

Account Executive – Freight

Paid Marketing Lead

Underwriting Analyst

Customer Support Specialist