Moodle

Partner Marketing Program Manager

Moodle

full-time

Posted on:

Origin:  • 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

Tech Stack

Open Source

About the role

  • Develop and own the global partner marketing strategy aligned with Moodle’s growth objectives
  • Define annual and quarterly partner marketing goals, KPIs, and reporting
  • Segment partner audiences and adapt marketing support accordingly
  • Lead the implementation and ongoing optimisation of the PRM platform
  • Design and manage the MDF program, including guidelines, approval processes, and ROI tracking
  • Build scalable partner enablement programs (playbooks, toolkits, messaging guides)
  • Plan and execute joint campaigns with top-tier partners, ensuring mutual value
  • Develop campaign templates and assets partners can customise
  • Coordinate with Moodle’s vertical marketing managers to align co-marketing with industry priorities
  • Serve as the primary liaison between Moodle marketing and the partner ecosystem
  • Develop consistent partner communications (newsletters, updates, webinars)
  • Promote partner success stories through case studies, events, and digital channels
  • Support partner presence at MIX and industry events and work with Events Manager on logistics
  • Track MDF usage, co-marketing campaign outcomes, and partner contribution to pipeline
  • Create quarterly partner marketing reports for leadership
  • Identify opportunities to scale successful initiatives and sunset low-ROI ones

Requirements

  • 5+ years of experience in partner or channel marketing, especially with software or education tech
  • A proven track record of designing and scaling partner programs
  • Experience managing partner relationship management (PRM) tools and market development fund (MDF) programs
  • The ability to see how partner activities fit into Moodle's big-picture marketing goals
  • Excellent communication skills to connect with a wide range of partners
  • Ability to analyse numbers to track ROI, campaign success and partner contributions to growth
  • Familiarity with PRM systems, HubSpot, and other reporting tools
  • Bonus: Experience in the tech, EdTech, or education sectors
  • Bonus: Knowledge of sales pipelines, tenders, and bids
  • Bonus: Experience with Moodle
  • Bonus: Fluency in another language (in addition to English), especially Spanish