Senior Account-Based Marketing Manager
BuildOps
Salary
💰 £30,000 - £55,000 per year
Job Level
Mid-LevelSenior
Tech Stack
Unity
About the role
- Play a critical role in driving targeted marketing strategies for high-value clients
- Develop and implement ABM and marketing strategies to engage and nurture key clients and accounts
- Collaborate with colleagues to identify target accounts and create personalised marketing plans
- Proactively source/engage clients and create new business opportunities
- End-to-end responsibility for originating, scoping, designing and executing multi-channel programmes, including email, social media, and content marketing
- Analyse programme performance, providing insights and recommendations for optimisation
- Build strong relationships with key stakeholders to ensure alignment and drive results
- Stay ahead of industry trends and best practices in ABM and marketing strategy to retain a competitive edge
Requirements
- Proven experience in account-based marketing or B2B marketing (likely from an agency or consultancy background)
- Able to evidence a strong client focus
- Comprehensive understanding of strategic marketing and ABM principles and tactics and applying them in practice
- Experience of marketing automation platforms and CRM systems
- Excellent communication, presentation and collaboration skills
- Ability to analyse data and metrics to drive decision-making and learning
- Creative thinker with experience of developing innovative marketing strategies and program design
- Demonstrable sector knowledge/experience (technology, professional services or financial services)
- Backgrounds encouraged: Consultant, Account Executive or Manager, Marketing Strategist, or Client Services Executive or Manager
