Senior Data Scientist – Marketing Mix Modeling, MMM
Mindera
full-time
Posted on:
Location: 🇮🇳 India
Visit company websiteJob Level
Senior
About the role
- Lead development of advanced measurement frameworks for marketing performance, including MMM, incrementality testing, and geo-experimentation
- Leverage data to enhance marketing strategies and drive business performance
- Analyse customer behaviour, segment audiences, and measure marketing campaign effectiveness
- Generate marketing insights that inform strategic and tactical decision-making across channels
- Partner with marketing, finance, and commercial teams to optimise allocation of significant budgets
- Innovate new approaches to measuring ROI and attribution in a privacy-first environment
- Communicate complex results and recommendations to senior stakeholders in a clear, business-focused way
- Mentor and support other data scientists and analysts in experimentation and modelling skills
- Work closely with cross-functional teams and contribute to strategic decisions
Requirements
- Experience with Marketing Mix Modelling (MMM), incrementality testing, and geo-experimentation
- Experience working with large marketing budgets to drive growth
- Ability to develop advanced measurement frameworks for marketing performance
- Strong skills in generating marketing insights across multiple channels
- Experience partnering with marketing, finance, and commercial teams to optimise budget allocation
- Experience innovating measurement approaches in a privacy-conscious environment
- Strong communication skills for presenting complex results to senior stakeholders
- Mentoring or leadership experience supporting data scientists and analysts
- Experience working in a fast-paced, agile environment
- Obsession with delivering measurable business impact
- Ability to develop advanced experimentation and modelling skills