Senior Data Scientist – Marketing Mix Modeling, MMM

Mindera

full-time

Posted on: 9/9/2025

Origin: • 🇮🇳 India

✨ AI Apply

Senior

About the role

Lead development of advanced measurement frameworks for marketing performance, including MMM, incrementality testing, and geo-experimentation
Leverage data to enhance marketing strategies and drive business performance
Analyse customer behaviour, segment audiences, and measure marketing campaign effectiveness
Generate marketing insights that inform strategic and tactical decision-making across channels
Partner with marketing, finance, and commercial teams to optimise allocation of significant budgets
Innovate new approaches to measuring ROI and attribution in a privacy-first environment
Communicate complex results and recommendations to senior stakeholders in a clear, business-focused way
Mentor and support other data scientists and analysts in experimentation and modelling skills
Work closely with cross-functional teams and contribute to strategic decisions

Experience with Marketing Mix Modelling (MMM), incrementality testing, and geo-experimentation
Experience working with large marketing budgets to drive growth
Ability to develop advanced measurement frameworks for marketing performance
Strong skills in generating marketing insights across multiple channels
Experience partnering with marketing, finance, and commercial teams to optimise budget allocation
Experience innovating measurement approaches in a privacy-conscious environment
Strong communication skills for presenting complex results to senior stakeholders
Mentoring or leadership experience supporting data scientists and analysts
Experience working in a fast-paced, agile environment
Obsession with delivering measurable business impact
Ability to develop advanced experimentation and modelling skills