Developing and executing strategic, data-driven marketing plans for the German market, including customer segmentation, positioning, messaging, pricing strategy and tactical implementation
Consistently and effectively communicating appropriate product, market, clinical, and competitive information to the local sales organization and ensure field presence
Coordinating the participation to local conferences and events, including booth, contracts, and speakers
Leading new product launches, including pricing strategy, coordinating internal training, dissemination of promotional materials, internal and external communications, and launch tracking
Ensuring the dissemination of the latest scientific data at local conferences and events
Building and maintaining strong relationship with Key Opinion Leaders (KOLs) and leveraging their expertise to promote clinical adoption and support educational initiatives
Managing local supply and demand activities, including the prioritization of product allocations
Ensuring marketing expenses stay within the approved budget (Annual Operating Plan)
Supporting local tender applications by providing the necessary product, technical and clinical information
Developing competitive and market intelligence in collaboration with sales organizations and third parties
Requirements
Bachelor’s degree in the field of business, marketing, or medical devices
At least 3 years of experience in marketing in the medical device industry in a national and/or international role
Proven track of data-driven and analytical skills
Advanced IT skills in MS Office, especially Excel & PowerPoint
Profound knowledge of Business Intelligence & CRM software (Tableau, Power BI, Salesforce)
Detail-oriented and proactive working mechanism with a strong focus on quality and accuracy
Open to travel up to 50% within Germany
Fluent in German and English
Knowledge in the field of electrophysiological products and customers
Facility-based immunization requirement: full Measles immunization