Medtronic

Marketing Specialist, Cardiac Rhythm Management

Medtronic

full-time

Posted on:

Origin:  • 🇸🇪 Sweden

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Job Level

Mid-LevelSenior

Tech Stack

SFDC

About the role

  • Execute marketing campaigns and product launches supporting growth of the Cardiac Rhythm Management (CRM) business in the Nordics
  • Work closely with regional marketing manager (Nordics & Benelux), Nordic Sales Managers and the Nordic sales and technical consultant team
  • Lead cross-functional planning & execution of campaigns/launches (planning, forecasting, marketing-mix, sales readiness, customer meetings)
  • Localize/evolve value propositions and materials (incl. clinical evidence) for multiple stakeholders and markets
  • Enable country teams: adapt/develop local tactics, execute in-field, and run events (summits, congresses, round tables)
  • Generate market & customer insights and competitive intelligence to inform portfolio and pricing strategy
  • Drive priority Nordic initiatives/projects and facilitate KOL engagements to amplify campaign messaging
  • Set/track KPIs and contribute to the Marketing Plan and annual operating plan for continuous improvement

Requirements

  • Bachelor’s or master’s degree or equivalent in Marketing, Business Administration, Science or similar
  • Working experience from a marketing function of an international company with a track record of successful product launches and campaign execution as well as project management; with the ability to plan, organize and execute a project independently and on time
  • Process driven with strong analytical skills and excellent problem-solving skills
  • Team player who can work collaboratively and cross-functionally to generate impact and results through others
  • Excellent communication and presentation skills in English and at least one Scandinavian language
  • Proficiency in Excel, CRM Systems, SalesForce.com
  • Living in the Nordics and willing to travel >50% of the time
  • Experience from the medical device industry and direct experience from Cardiovascular or Cardiac Rhythm Management business would be an added advantage
  • Experience with digital marketing and direct customer engagement