Director, Paxlovid Payer and Access Solutions
Pfizer
Director / Senior Director, HCP Marketing
MDWerks Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $250,000 per year
Job Level
Senior
About the role
- Lead the development of HCP brand strategy and activation, including positioning, messaging, and tactical plans.
- Oversee creation and execution of a compelling creative campaign and HCP promotional assets.
- Partner on HCP focused market research efforts to ensure decisions are well-informed and driven by customer insights to accelerate brand growth and engagement.
- Serve as the brand lead and primary point person for launch planning, ensuring cross-functional alignment and aligned launch metrics.
- Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
- Manage relationships with external vendors and agency partners
- Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives to support brand messaging and engagement.
- Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Requirements
- MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
- Launch experience and commercialization of new products preferred
- Cardiovascular experience is highly preferred
- Demonstrated ability to develop and execute brand strategy and promotional campaigns in a fast-paced environment
- Strong project management skills, with the ability to manage multiple priorities and stakeholders
- Experience leading cross-functional teams and agency partners
- A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit
- Excellent communication and presentation skills
