Demand Planning Director
Scandinavian Tobacco Group
ERP
Director, Paxlovid Payer and Access Solutions
Pfizer
full-time
Posted on:
Location: New York, Pennsylvania • 🇺🇸 United States
Visit company websiteSalary
💰 $156,600 - $261,000 per year
Job Level
Lead
About the role
- Responsible for the development and execution of payer marketing strategies, resources and tactics to optimize patient access to PAXLOVID
- Cross functional leadership role working closely with USMA teams on development and implementation of strategies to optimize payer coverage across payer channel mix
- Work closely with US Paxlovid marketing team to help optimize pull through of the access and minimize access hurdles for HCPs and patients
- Ensure integration and implementation of an optimal market access strategy that supports all aspects of the commercial plan and maximizes brand performance
- Partner with Payer Marketing on Payer Value Proposition evolution and with GAV and USMA on evidence priorities
- Drive strategic collaboration with the USMA team to shape and execute payer-related strategies and tactical plans
- Lead KPI tracking and performance measurement and own rejection and reversal analytics
- Develop payer training materials for field teams and lead strategy and tactical launch plan development for additional indications or dosages
- Evolve access strategy to prepare for potential competitive entrants and develop/execute the Paxlovid LTC strategy
Requirements
- 8+ years U.S. pharmaceutical experience required
- Bachelor’s degree required
- Previous in-line marketing experience preferred
- Demonstrated ability to understand customer needs, extract key insights, and translate these into meaningful strategies, programs and in market results
- Proven track record of operating in a fast-paced, high energy environment
- Demonstrated leadership of cross functional matrix teams
- Ability to gain alignment: Effective listening and communication skills
- Demonstrated ability to engage effectively with senior leadership
- Strong project management skills and ability to work on multiple projects and prioritize/multi-task effectively
- Strong business acumen with excellent verbal and written communication skills
- Demonstrated strategic and analytical thinking capabilities and ability to operate in white space
- Ability to navigate internal organization/processes
- Independent worker with demonstrated trouble-shooting and problem-solving skills
- MBA or other advanced degree highly desirable
- Payer and Access Marketing experience preferred
- Candidate demonstrates a breadth of diverse leadership experiences and capabilities
