MDWerks Inc.

Marketing

• Lead the development of HCP brand strategy and activation, including positioning, messaging, and tactical plans.
• Oversee creation and execution of a compelling creative campaign and HCP promotional assets.
• Partner on HCP focused market research efforts to ensure decisions are well-informed and driven by customer insights to accelerate brand growth and engagement.
• Serve as the brand lead and primary point person for launch planning, ensuring cross-functional alignment and aligned launch metrics.
• Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
• Manage relationships with external vendors and agency partners
• Partner with Sales, Sales Training, and Commercial Operations to develop and optimize field force initiatives to support brand messaging and engagement.
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.

Director / Senior Director, HCP Marketing

• Reporting to the VP of Marketing, the Director, Consumer and Patient Marketing will be responsible for defining and implementing consumer and patient brand strategy to drive brand awareness and shape a positive patient experience. This position will play a critical role in the launch success through creative and impactful DTC/DTP initiatives. This role is perfect for someone who thrives in an entrepreneurial setting and is excited to shape a brand from day one.
• Principal Responsibilities
• Define the consumer and patient brand strategy, including patient journey, positioning, segmentation, and messaging
• Partner with market research to identify actionable patient insights to drive innovation and ideation in DTC and DTP strategies.
• Lead creative and digital agencies to develop out of the box, high-impact, multichannel consumer and patient campaigns.
• Oversee the development of unbranded and branded patient education materials, support programs, and engagement tools.
• Collaborate with Market Access to design innovative patient support programs to support patient onboarding, adherence, and retention.
• Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
• Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.

Director, Consumer and Patient Marketing

Director

• Mineralys Therapeutics is a clinical-stage biotechnology company developing lorundrostat, an aldosterone synthase inhibitor for cardiorenal conditions
• Lead creation of a data-driven value proposition tailored to payer and policy stakeholders
• Collaborate with Medical Affairs, HEOR, and Clinical teams to align messaging with product profile and unmet need
• Develop payer-facing materials including AMCP dossiers, PIE, and value decks
• Identify evidence gaps and prioritize evidence needs to support access and reimbursement goals
• Partner with HEOR and RWE teams to guide development of economic models, burden-of-illness studies, and comparative effectiveness research
• Develop pricing scenarios and recommendations and design innovative contracting approaches including value-based agreements
• Serve as the internal market access lead for the cardiovascular launch team and provide strategic input to Commercial, Medical, Regulatory, and Finance teams
• Monitor reimbursement policies, HTA trends, and payer expectations and translate external insights into actionable internal strategies

Director / Senior Director, HCP Marketing

Director, Consumer and Patient Marketing

Director, Market Access