Senior Manager, eCommerce and Brand Activation
Pacific Cycle - Schwinn & Mongoose
Director, Consumer and Patient Marketing
MDWerks Inc.
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $175,000 - $195,000 per year
Job Level
Lead
About the role
- Reporting to the VP of Marketing, the Director, Consumer and Patient Marketing will be responsible for defining and implementing consumer and patient brand strategy to drive brand awareness and shape a positive patient experience. This position will play a critical role in the launch success through creative and impactful DTC/DTP initiatives. This role is perfect for someone who thrives in an entrepreneurial setting and is excited to shape a brand from day one.
- Principal Responsibilities
- Define the consumer and patient brand strategy, including patient journey, positioning, segmentation, and messaging
- Partner with market research to identify actionable patient insights to drive innovation and ideation in DTC and DTP strategies.
- Lead creative and digital agencies to develop out of the box, high-impact, multichannel consumer and patient campaigns.
- Oversee the development of unbranded and branded patient education materials, support programs, and engagement tools.
- Collaborate with Market Access to design innovative patient support programs to support patient onboarding, adherence, and retention.
- Work closely with internal teams (Medical, Legal, Regulatory, Compliance) to ensure compliant and aligned messaging
- Evaluate the effectiveness of promotional strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
Requirements
- MBA or bachelor’s degree plus 8+ years of pharmaceutical or biotech industry experience with at least 5 years building and executing marketing strategies
- DTC and launch experience is strongly preferred
- Cardiovascular experience is preferred.
- Demonstrated ability to develop and execute consumer/patient brand strategy and bring new thinking to promotional campaigns
- Strong project management skills, with the ability to manage multiple priorities and stakeholders.
- Experience leading cross-functional teams and agency partners.
- A self-starter mindset with high personal accountability, resourcefulness, and a collaborative spirit.
- Excellent communication and presentation skills.
