Senior Manager, eCommerce and Brand Activation
Pacific Cycle - Schwinn & Mongoose
full-time
Posted on:
Location: Wisconsin • 🇺🇸 United States
Visit company websiteJob Level
Senior
About the role
- Lead the strategy, performance, and continuous optimization of the DTC website, including UX, merchandising, content, and conversion
- Collaborate with cross-functional teams (IT, Product, Customer Service) to ensure seamless site functionality and exceptional customer experience
- Analyze site metrics and consumer behavior to drive improvements and accelerate growth
- Plan and execute retail media campaigns across key partners (e.g., Amazon, Walmart, Target)
- Develop activation strategies that drive brand awareness, engagement, and conversion at retail
- Partner with Sales and Shopper Marketing teams to align brand and retail initiatives
- Execute fully integrated 360° brand campaigns in collaboration with internal teams, agencies, and external partners
- Shape the consumer journey, manage retail media and activation
Requirements
- Bachelor's degree in marketing, Business, or related field; MBA preferred
- 7+ years of experience in eCommerce, brand marketing, or retail activation within consumer goods
- Proven success managing DTC websites and retail media campaigns
- Strong project management and cross-functional leadership skills
- Experience managing agencies and external vendors
- Data-driven mindset with proficiency in analytics tools and platforms
- Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint)
- Strong organizational skills with the ability to manage multiple priorities effectively
- Excellent verbal, written, and interpersonal communication skills
- Ability to interact confidently across all levels of the organization and collaborate across functions and geographies
- Demonstrated team player with a proactive approach
- Self-motivated with the ability to work independently and complete assignments with minimal supervision