Pacific Cycle - Schwinn & Mongoose

Ecommerce

• Lead the strategy, performance, and continuous optimization of the DTC website, including UX, merchandising, content, and conversion
• Collaborate with cross-functional teams (IT, Product, Customer Service) to ensure seamless site functionality and exceptional customer experience
• Analyze site metrics and consumer behavior to drive improvements and accelerate growth
• Plan and execute retail media campaigns across key partners (e.g., Amazon, Walmart, Target)
• Develop activation strategies that drive brand awareness, engagement, and conversion at retail
• Partner with Sales and Shopper Marketing teams to align brand and retail initiatives
• Execute fully integrated 360° brand campaigns in collaboration with internal teams, agencies, and external partners
• Shape the consumer journey, manage retail media and activation

Senior Manager, eCommerce and Brand Activation