Pacific Cycle - Schwinn & Mongoose

Ecommerce

• Manage product data management and syndication platforms (Salsify, Syndigo) to ensure accurate and consistent product content across retailer and DTC channels.
• Own operational functionality across commerce and CRM platforms including Shopify, Squarespace, WordPress, and Microsoft Dynamics integrations.
• Manage ratings and reviews platforms including Bazaarvoice and Amazon Vine.
• Maintain Google Analytics implementation and tracking infrastructure.
• Maintain enhanced content and ensure alignment with retailer platform requirements.
• Define and document development requirements through user stories and functional specifications for UX/UI development partners.

eCommerce Operations Specialist

• Develop and lead the overall e-commerce strategy across DTC and key marketplace platforms.
• Establish performance goals, KPIs, and operating cadence aligned with company growth targets.
• Monitor industry trends, platform updates, and competitive dynamics to identify growth opportunities.
• Serve as the internal subject matter expert on digital commerce strategy.
• Own the full e-commerce P&L, including revenue growth, margin performance, media investment, and promotional ROI.
• Develop forecasts, budgets, and financial models to guide decision-making.
• Analyze performance data and optimize investments across pricing, promotions, and digital marketing.
• Lead retail media strategy across Amazon, Walmart, Target, and DTC channels.
• Manage advertising investments to maximize ROAS, traffic, and conversion performance.
• Partner with internal marketing teams and agencies to implement integrated campaign strategies.
• Define platform-specific assortment strategies to optimize performance across digital channels.
• Lead promotional planning and pricing strategy aligned with margin and inventory goals.
• Ensure best-in-class product content, SEO, and digital shelf optimization.

eCommerce Operations Specialist

Senior Manager, eCommerce