Pacific Cycle - Schwinn & Mongoose

Product Marketing

• Manage the product portfolio and lifecycle—oversee line rationalization, refresh programs, and end-of-life planning to optimize performance and profitability.
• Develop consumer insight–driven strategies by leveraging market research and data to guide product innovation, positioning, and differentiation.
• Create compelling sell-in materials in partnership with the Senior Manager, tailoring retailer presentations and toolkits for key accounts.
• Collaborate on stage gate planning with the Product Development team, ensuring marketing deliverables are aligned and delivered at each milestone.
• Lead commercial launch execution—plan and deliver go-to-market strategies, launch toolkits, and cross-functional readiness.
• Track and analyze product performance across channels, recommending enhancements based on consumer feedback, sales trends, and competitive analysis.

Associate Manager, Product Marketing