Build, launch, and optimize paid search, social, SEO/SEM, and outbound campaigns to drive awareness and acquisition.
Develop and manage landing pages, forms, and lead magnets; monitor performance and report actionable insights to leadership.
Run experiments in collaboration with leadership, track outcomes, and recommend next steps. Translate early campaign wins into repeatable, scalable use cases and long-term growth engines.
Partner with Sales to align campaigns with ICP pain points, use cases, and pipeline targets. Share data and insights that inform product, positioning, and broader go-to-market strategy.
Build and maintain reporting frameworks to track CPL, CAC, ROAS, and pipeline velocity. Use results and team feedback to continuously improve campaign performance.
Launch paid and outbound channels within weeks and optimize to improve conversion; run experiments and report in collaboration with leadership; create clear playbooks and processes to scale acquisition.
Requirements
6+ years B2B growth/demand gen marketing with hands-on campaign execution, with recent experience in a high-growth SaaS or tech startup.
Prior experience as an early marketing hire or in a zero-to-one environment is strongly preferred.
Proven track record of driving measurable pipeline and revenue growth in fast-paced, high-velocity environments.
Deep knowledge of paid acquisition (Google Ads, LinkedIn Ads, Meta, programmatic DSPs), outbound campaigns, SEO/SEM, CRO, and funnel analytics.
Proficiency with HubSpot (Marketing & Sales), GA4, SEMRush, Hotjar, and A/B testing platforms.
Familiarity with outbound and enrichment tools (Apollo, ZoomInfo, Clay) is a plus.
Comfortable building and optimizing landing pages (HubSpot) and creating lightweight assets using design tools such as Canva.
Strong data-driven mindset with expertise in marketing analytics, attribution models, and performance reporting.
Thrives in a fast-moving, high-ownership, “build-from-scratch” environment.